novelslam Chapter 1114 Research Research (4k)
Chapter 1114 Research Research (4k)
Chapter 1114 Research Research (4k)
Alibaba may end up doing "traditional" group buying in person.
On the one hand, this news was hinted by a group buying website, and on the other hand, Ali’s own executives also made an informal statement, so it quickly spread throughout the industry.
Of course, it also attracted the attention of Mi Tuan.
As a matter of course, Lei Jun, the head of Mituan, brought this matter to the discussion table of "Brother Yi".
Yike is responsible for contacting the group buying business at a high level. Qi He, vice president of YMS, Liu Qiangdong, president of Huaxia, and Li Songqing, vice president of supply chain, have left a deep impression on Lei Jun before.
And after Yi Ke's team gave a helping hand, Lei Jun became more aware of the meaning of both "strategy and operation" and was more willing to listen to the opinions of "Brother Yi".
However, what is slightly different this time is that Mr. Qi and Mr. Liu were very stable before, but now they are obviously dignified after hearing the news about Ali.
"Alibaba's sales team is very strong. If they really want to do this business by themselves, it will definitely be a challenge on Tuanbao.com and Dangtuan.com." Liu Qiangdong gave the position.
"The scramble for electronic payment should not be underestimated. Alibaba's Alipay is already ahead of our Yipay, and finally gained some fame with the help of the Spring Festival Gala. It cannot be beaten back in the interface market where electronic payment naturally extends." Qi He's first consideration What is easy to pay is the competition.
"Since it involves Ali's Chinese supply department, we should listen to the opinions of professionals. We have prepared early. No matter when Ali leaves, we can match the intensity of the competition." Li Songqing is more pragmatic.
As a result, Geng Deheng from Lin'an was invited back and also attended the meeting to provide advice for future competition.
However, Geng Deheng sat next to Lei Jun to participate in the discussion.
Even though Mituan is the weaker party in the cooperation with Yike, Geng Deheng still really felt the "great improvement in career" that Mr. Fang said.
"Ali's Chinese supply department is undoubtedly very strong, with strong discipline, strong execution, and strong personal abilities honed." Geng Deheng gave his recognition and praise to his peers without hesitation, "Moreover, this team of Ali It takes a long time to polish and the scale is large, once you make up your mind to compete, you will be the number one opponent.”
Geng Deheng noticed that the bosses were listening carefully, and continued: "The number of employees in the China Supply Department is estimated to be 5000, which is more than twice that of ours. This number and system alone are the best in the entire group buying industry."
Yike has 2000 employees in this area, but its own business still needs manpower support. In addition to mobilizing manpower, the more important role of this aid rice group is to recruit and train people on the spot, so as to support the competition for a long time.
Employing people in different places is only a temporary move. It is better to teach people to fish than to teach them to fish.
But when it comes to training, Ali’s China Supply Department is more distinctive. It has set up a political commissar system that is more complicated than the role of HR to upload and distribute the sales team.
This system originally originated from Ma Dian's organization of high-level watching "The Sky of History" and "Bright Sword", and later spread to the front-line sales team, and the human resource management system evolved into the political commissar system.
Objectively speaking, Ali’s political commissar is a business-oriented HR, responsible for human resource management and value management of the business line, partnered with business managers at all levels to do team organization and management, employee development, and talent training.
Knowing this characteristic of the Chinese Congregation Department, we can better understand its combat effectiveness.
Yike's marketing team is different, and its organizational characteristics are still biased towards traditional companies. However, the fast-growing business, perfect team training, and generous stock options are all motivating the team to move forward.
However, if the two teams are considered in terms of the development of the national group buying market, the management needs of at least hundreds of cities will undoubtedly allow Ali to maximize its scale advantages.
Combining the entire market and recent observations in Mituan, Geng Deheng objectively compared the teams of Yike and Ali, and came to a conclusion that if he wants to compete with Ali, the most urgent task is to expand the size of the city team.
Based on Yike’s aid plan, 800 people are gradually dispersed to 100 cities, and there are only 8 people, and 150 cities are 5 people. Even if 200 people are transferred to another post, it will pale in comparison to Ali.
"If this is a direct conflict, it will be surrounded." Geng Deheng was worried.
Just as Lei Jun was about to speak, he suddenly realized that the "frontal conflict" that Mr. Geng said might be literal.
"Alibaba may not end for a while. Judging from their repeated search for investment opportunities, they are also hesitating whether to spread from online to offline." Liu Qiangdong said, "If Ali wants to do group buying, it will be a strategy. There is a big transformation in the world, maybe they need time to demonstrate."
Qi He asked with great interest: "Mr. Liu, do you think it will be good or bad for Ali if he turns around like this?"
Liu Qiangdong thought for a while and replied: "Alibaba has such a team foundation and no shortage of funds. If they are determined to do this and take advantage of the current chaos in the group buying market to fight their way out, I think it will be a great benefit for Ali. "
He continued: "But if we wait until the group buying market is finalized, it will not be so easy for Ali to do it again."
The finalization of the group buying market means that the companies in this track also have a team that is at least not inferior to Ali, otherwise it will be difficult to end such chaotic competition.
Judging from the mid-level and high-level feedback sent by Yike, the current group-buying opponents are not very successful in urban management. If the Yike team can combine the Mituan strategy to cultivate a group of promotion teams with peace of mind, Mituan’s winning rate is very high. of.
Seeing that the topic was going off topic, Li Songqing reminded: "Let's talk about Ali's fate."
The silence of thinking returned to the conference room.
After a while, Liu Qiang said with a loud voice: "If Ali doesn't leave the game, Mituan has to do the same. Let's assume that it will start to do it next month. Now it's still... let's fry other competitors first."
"I heard that Tuanbao.com has received financing from abroad." Lei Jun heard the words and mentioned Tuanbao.com, which is now the number one in the market.
There is a high probability that this news is true, because of the encouragement from within Tuanbao.
It is good news that a start-up company can get financing, which can greatly boost morale, especially for a team like Tuanbao that does not have the blessing of giants.
Liu Qiangdong nodded: "Tuanbao is so radical, it will become more radical after getting the money. This financing is cooking oil in a raging fire. Once the scale of the city increases rapidly, the cost will rise rapidly. If it encounters a cold capital again, it will be troublesome. .”
The group buying market has catalyzed hundreds of projects in half a year. The important factor for this is that capital has entered the market and is hyped, which is a kind of puffiness in the situation.
If there is heat, there will be cold, and the alternation of hot and cold will make the company sick.
It may be a minor disease that can control the company's expansion pace, and it may be fatal if it cannot be controlled.
In Liu Qiangdong's view, Tuanbao.com is so radical and reportedly rejects Ali's investment, the future situation is still very dangerous.
"We maintain the aggressiveness above the average line, and we don't need to burn money to the maximum, so we can be regarded as participating in the hype." Lei Jun said so.
Mituan.com also implements the same way now. The peers return cash, and they also return cash. The cash back is not the most powerful, forcing the front to be faster, and forcing the back to burn, so as to wait for the cycle to fluctuate.
"Well, I think Tuanbao.com seems to have started poaching people with high salaries. Don't be afraid of this part. As long as the main business can support it, it's no problem to leave a few people." Liu Qiangdong pondered, "I will apply later and let Sina Push Tuanbao and Dangtuan to poach people with high salaries, which will be a great stimulus to their veteran employees."
It is not a long-term move to poach people with twice or three times the salary, and such a figure can only be poached, and it is impossible to raise salaries with the old employees.
Outsiders are valuable, what do the old people who suffer together think?
Even if internal problems can be temporarily suppressed, this kind of real difference in treatment cannot be repaired. If there is another alternation of cold and heat, it may collapse on its own.
External issues, internal development, the so-called onlooker, the discussion of the three senior executives of Yike and Geng Deheng gave Lei Jun a sense of pleasure in doing things together.
When the discussion was over, Lei Jun finally asked, "When will Mr. Fang come back?"
"Maybe come back from Luzhou the day after tomorrow, and develop step by step." Qi He replied.
Although Ali may end, Mr. Fang was busy with the technical meeting of Luzhou Ice Core at the first time. It is said that it is very important, but he just asked about the situation on the phone.
Lei Jun nodded, counting the time in his mind, and planned to come to see Mr. Fang in two days, just in time to implement Geng Deheng's matter.
On April 4, Fang Zhuo returned to Shencheng from Luzhou in a normal mood.
There are major differences in Bingxin's technology on the future 28nm process technology, and the opposition of internal views puts Fang Zhuo quite under pressure.
Good news: This is not a confrontation in personnel or management. Everyone is arguing based on technology.
Bad news: It might as well be the confrontation between personnel and management. Fang Zhuo is more confident in solving this aspect.
On the afternoon of his arrival in Shanghai, Fang Zhuo called Geng Deheng and had a long chat with him. One of the key points was to grasp the scale of front-line work.
Fighting is right, and it is the foundation of Geng Deheng's life.
But how to pay attention to the scale and proportion of the fight, and only those who can grasp this can go up and go further.
After seeing Geng Deheng, he met Lei Jun again.
Lei Jun's first thing is to talk about Mr. Geng, whom he admires very much.
"I have talked with Mr. Geng, and I hope he can take up the position of vice president of sales, and comprehensively build the urban team of Mituan." Lei Jun is very formal.
"This is a challenge for him. I hope he and Mituan can make progress together." Fang Zhuo did not intend to talk more about "former employees" in front of Mr. Lei, nor did he immediately talk about Ali Tiejun, but pulled out a report from Yike's front-line feedback .
He handed over the document and said, "Boss Lei, Yi Ke has observed some of the front lines of rice balls these days, and I think it's worth your while."
Lei Jun was a little surprised, took the document and read it carefully.
It can be clearly seen that Yike's first-line feedback is not written by one person, and there are many descriptions of business in different cities, as well as different tones and writing styles.
but……
Really one-liner.
"I think there is a problem with this group-buying coupon that many customers complain about. The consumption coupon is wasted if it is useless when it expires. The last time I saw a person buy 100 birthday cake coupons for 2 yuan, he said he had I used one for my birthday, and I wanted to give the second one to a friend, but it was useless, so it was wasted later.”
"Mituan's service is a bit slow. More than one customer and merchant had objections, and then called Mituan's customer service for a long time but couldn't get through. Then I watched him uninstall Mituan on his phone."
Lei Jun watched carefully, his expression became serious.
After a while, he raised his head and said, "Boss Fang, can I take this document back to read?"
Fang Zhuo nodded: "No problem."
Then, he took out another document and handed it forward: "Here's another copy, it's about the merchant, you can take it back and read it."
Lei Jun: "..."
Yike is particular about Kazakhstan, and the feedback from users and merchants is separated.
He took the second copy and found that there was President Fang's comment on it—users first, merchants second. It is necessary to improve both user experience and merchant experience. The latter is actually not enough attention.
This feedback is thinner.
One of the most important is the settlement between merchants and Mituan, which is the most frequently heard chat content from merchant accounts by front-line staff.
"The feedback from the front-line work is relatively real. This is what Mituan needs to pay attention to. Mituan is an intermediate platform and must serve both ends well. This can be regarded as self-improvement."
"If you want to be a leader in the industry, apart from the size of the city, I think that in such a stage of chaotic competition, it is very enlightening to propose a set of effective industry standards."
Fang Zhuo said thoughtfully.
Lei Jun asked sincerely, "Mr. Fang has any suggestions?"
Fang Zhuo shook his head: "I haven't thought about it recently, it's nothing more than the process and real convenience, for example, you can set up an automatic settlement system with merchants, which is better than the rule of man, and these are all things that require Mr. Lei Thinking about it a lot."
Lei Jun read the second document just now, and what he really thought about in his heart was the matter of connecting with the merchants...
He nodded, and planned to go back to brainstorm, and then go to the front line to visit and listen to the real voices of the merchants. This may have a more intuitive feeling than reading documents.
Lei Jun talked a few words about his feelings, but he still asked about Ali's affairs that concerned him a lot, and wanted to know Mr. Fang's thoughts on this.
"Ali's competition." Fang Zhuo thought, pondering, "Its team is obvious to all, so there is no need to doubt their ability. We have to compete head-on with them..."
Competing head-on with them is a lot of work.
but……
Fang Zhuo habitually put the problem on another level.
Is it okay not to compete head-on?
Ali's Chinese supply team is indeed very powerful, but the ending of this team is not good.
Didn't Wei Zhe, Ali's president, resign sadly?
Fang Zhuo remembered this.
His thoughts were running, and when he saw Lei Jun's eyes, he smiled: "Mr. Lei, I just came back from Luzhou. This matter is not easy to handle. I'm here to study it."
Lei Jun looked at the "Henglong Heroes" under the "Henglong Heroes", and suddenly felt a sense of stability in his heart. Mr. Fang wanted to study and research, so he could come up with something anyway.
(End of this chapter)