novelslam Chapter 1365 Current Situation (Happy New Year)
Chapter 1365 Current Situation (Happy New Year)
Chapter 1365 Current Situation (Happy New Year)
The situation at Du Kee is not good.
From the middle of last year to the third quarter of this year, the mood within the company has changed significantly, starting with big talk, then nonsense in the middle, and finally silence.
I tried to make a light application, but it didn’t work. I tried to upgrade it to a direct number, but it didn’t work.
Invested in Bumblebee, Bumblebee didn’t work out; acquired Duji Taxi, Duji Taxi didn’t work out.
When it comes to cloud computing, Yike is too far ahead and its profits are slim.
Entering the group buying market, Miduan is a bit strong, and its ground promotion is too crazy.
What is most demoralizing is that since entering the third quarter of this year, Du Ji's market share on both PC and mobile terminals has declined significantly. Before that, Du Ji still had the upper hand in the stalemate with its competitors.
According to the click-through rate (CTR) data, as of early August, DuJi's PC usage rate dropped sharply from 8% in June to 6%, the first time it has fallen below 55% in recent years. This is almost the same drop as the entire year of 48.
"7%" and "less than 50%", these two performances in the core PC search business made the middle and senior management of Baidu tremble.
what happened?
This shouldn't happen. If it's like boiling a frog in warm water, there shouldn't be such a cliff-like performance!
Just before convening another high-level meeting, Li Yanhong even suspected that the internal data had been falsified before, but after a thorough investigation, no problems were found...
This seems to be even more chilling...
Various signs indicate that the competitive strategy led by Yike YMS is gradually taking effect and has stabbed the knife into Du Kee's vital points. If it continues like this, Du Kee will only become a second-rate company.
The question is, what to do?
This has been an issue that has been frequently mentioned at conferences over the past year.
One of the more euphemistic expressions is the investment in new businesses, from Bumblebee to Duji Taxi, from October last year to July this year. Duji's money-burning did not achieve the desired effect, while the other three competitors have no intention of relaxing at all, and with the gap between YBAT itself, they are divided into levels.
YiKe has YiXin and YiFuLi, ranking first, while Alibaba has Alipay and is still catching up.
Penguin has QQ, which is one level lower than the previous two.
Although Duji has search, the traffic conversion effect is very poor, which is one level lower than Penguin.
In the national mobile taxi market, Yike accounts for over 35%, Alibaba over 30%, Penguin basically accounts for 20%, and Duji only hovers around 10%.
10%!
This is not even as good as the Bumblebee previously operated by Li Yongjin's team!
The money invested is more than before, and the people are drawn from within the company, so why is the effect getting worse and worse?
DuJi’s traffic should be very strong. Is it a problem of the nature of the traffic, or is it a problem of the operation team?
In May this year, Duji had a fight over the taxi issue, and eventually a new person in charge was replaced. However, there was no significant improvement in June and July. According to the new person in charge, this was a stubborn problem left over from the past...
On the one hand, the Yike Group is still attacking, while on the other hand, its core business is declining and facing various internal problems.
A year seemed very short and yet very long. Li Yanhong just felt very tired.
At this high-level meeting, he was extremely frank and said that he wanted to hear everyone's more realistic opinions, more realistic business observations, and more realistic competitive responses.
However, he did not expect that the goal would be to cut off the Duji taxi business right from the start, which was a strong questioning of his wife's decision.
The more you invest, the more you can invest.
If things keep getting worse and worse, can we still do it?
If nothing is done, will we be held responsible for the costs of previous decisions?
Who will take responsibility?
Li Yanhong had a blank expression on his face. At a time when PC searches were declining, he felt more and more that he needed to look at various issues more objectively.
"Duji Taxi has brought more than 1 million users to our Duji Wallet. This growth rate is the second fastest project in the company." Ma Dongmin waited for a while but no one came to defend "Duji Taxi", so he had to speak out himself, "In recent years, only Tieba has grown faster than Duji Wallet. If this driving effect is still considered a failure, I don't know what success is."
She looked at Vice President Guo Shihuang who had just spoken and asked, "Are you only looking at the market for this one business and not the overall role it plays?"
"The idea is good, the strategic conception is good, the plan is good, Duji Taxi drives Duji Wallet, activates mobile payment, and then links business with Duji Group Buying, but, but!" Guo Shihuang really couldn't help but say, "But, have we seen the effect of the linkage?"
He said directly: "Very bad! Very bad! What's the use of this Duji wallet data brought by subsidies? If we want to pursue such data, why don't we just set up a local promotion team and give money directly to users? The growth rate may be even faster! Can its growth be the same as Tieba?"
Du Ji planned one step at a time, but each step had its own difficulties, which cumulatively resulted in a strategic execution that was completely substandard.
Guo Shihuang said again: "DuJi Wallet has more than 1 million payment accounts. What about Alipay? Yifuzhi? Penguin Wallet? Do they have fewer accounts than us or are they slower than us? Should we still be confused by the data?"
He stood up and said loudly: "The problem now is that they are unwilling to face the problem head-on. On the PC side, there are Sogou and 360. They don't do negative optimization, but we do. When their market share is high, we have less negative optimization. When their market share is high again, we have less negative optimization. Why can't we resolutely focus on customer experience? Why did the data in July collapse?"
"Every day we advance one step at a time, every day we advance one step at a time, why wouldn't it collapse?"
"If this continues, there will really be no future."
After Guo Shihuang finished speaking, he did not sit down and said, "Sorry, I am quite emotional. I will go out to calm down."
He turned and left the meeting room without intending to argue with the boss's wife, leaving the others with heavy hearts.
For a long time, no one spoke.
Li Yanhong asked slowly: "What do you think?"
Xiang Hailong, one of the decision-makers, glanced at the lady boss, hesitated for a few seconds, and said, "The decline of the PC market is very dangerous. Without the PC market, taxi-hailing and group buying will become a sourceless stream. It may not be a choice for us, but we have to. We must prioritize keeping the PC market."
Li Yanhong looked over directly: "What do you mean?"
Xiang Hailong avoided Robin's gaze and said without waiting for other people's voices, "Uber is coming in. The competitive environment faced by Duji Taxi will continue. It may only achieve limited success."
Limited success is putting it mildly.
But Li Yanhong understood, and also noticed that many senior executives were looking at him after hearing this. The underlying meaning was very obvious.
He turned his head to look at his wife who had vigorously promoted the investment and acquisition. Her expression was extremely ugly, her brows were tightly furrowed, her eyes were a little out of focus, and they looked like they were about to break.
However, she did not have time to piece together her broken heart, because the first priority now was to piece together the broken company.
Li Yanhong closed his eyes, then opened them again to look around. Some of the people present were in a trance, some were confused, some were cautious, and some were careless...
How easy is this to put together...
The new year begins, everything is new, I wish you all a happy family and all the best~
I'm at home these days, I'll update as often as possible, and I'll be back to normal on the fourth day of the Lunar New Year~
(End of this chapter)