novelslam Chapter 1366 Defense War (4k)
Chapter 1366 Defense War (4k)
Chapter 1366 Defense War (4k)
On August 8, since Duji entered the taxi market, it changed its leader again.
For the third time, the person in charge of Duji Taxi was replaced by Xiang Hailong, the vice president who is among the top five most powerful in the company. This is also another new business he is in charge of after group buying.
However, as the burden grew heavier, the company's situation became worse and worse.
Xiang Hailong was moved to the position of Du Ji Taxi against his will, and he could only announce the company's attitude of continuing to increase investment as soon as he took office, trying to send a signal of confidence to the outside world.
According to the original words in the press release, "Mobile taxi-hailing is a long-term business. Du Ji is determined to continue investing and has the responsibility to provide quality services to more consumers."
However, just two days after Xiang Hailong took charge of "Du Ji Taxi", a rumor spread that Du Ji was looking for a suitable buyer for "Du Ji Taxi".
On one hand, a senior executive like Xiang Hailong is in charge, and on the other hand, Duji wants to sell the taxi business...
Did Du Ji transfer Xiang Hailong just to polish its brand so that it could be sold at a good price?
Such news is quite shocking.
However, it is easy to buy a project but difficult to sell it!
Within a week, when the gossip was verified to some extent, the sale of "Duji Taxi" was also followed up. It is said that such a top four project in the country had few people interested in it. Yike was not contacted, Alibaba declined with little interest, and Penguin gave up after two talks...
Then, DuJi has been looking for powerful investment institutions such as SoftBank to take over.
However, it still doesn't get much enthusiasm.
This is not difficult to understand. A major theme of the mobile taxi-hailing industry so far seems to be mobile payment. Alipay and Yifuzhi, which are already leading in the payment market, are still in the lead, while Penguin Wallet and DuJie Wallet, which have poor or no foundation, are still lagging behind.
For the other three giants, the data of Duji taxi-hailing services can be obtained as long as they provide subsidies, so why should they spend huge amounts of money to buy it from Duji?
For investment institutions, it is difficult to take over DuJi. First, it means continuous investment mainly on their own side. Second, they cannot find a suitable payment brand. Third, they do not have a strong operation team.
These conditions limit the emergence of buyers.
As a result, although Vice President Xiang Hailong held several meetings to try to restore confidence, rumors were floating outside, the internal subsidy investment budget had obviously dropped, and the team's morale became very low.
I can’t win anyway, what should I do?
On August 8, a short video circulated online made Xiang Hailong extremely embarrassed.
——Xiang Hailong: Crazy! I have never seen a husband-and-wife business that is reliable! Even if it is Fang Zhuo, would he put Su Wei in the company? This job is really impossible!
The background of the short video was obviously a private banquet. Xiang Hailong was captured drinking from his glass. After saying these words, he finished the wine in the glass in one gulp, looking quite melancholy and dissatisfied.
Husband and wife shop!
Not reliable!
Even Fang Zhuo and Su Wei were mentioned by name!
This leaked video immediately became a hot topic or related recommendation on many platforms, and the enthusiastic and endless stream of onlookers further pushed Du Ji Xiang Zong into an even more embarrassing situation.
There is an anonymous person on Zhihu who clearly stated that he is an employee of Duji. He also enthusiastically gossiped and claimed that he saw President Xiang in a hurry.
There were vests on the forum, and even a new "Brave Xiang Hailong Forum" was created. Unfortunately, this new forum died young before it lasted even half a day.
At this time when Xiang Hailong was in trouble, some industry veterans tried to step in to help.
——Li Guoqing: That’s right, the “husband-and-wife shop” Xiang Hailong mentioned is our Dangdang. I take the blame for this! Robin, you must not blame Xiang Hailong. Du Ji should not cause any more trouble at this time!
Xiang Hailong did not specify who it was in the short video, as if all the mom-and-pop shops in the world were hit.
——Li Guoqing: Well, but Robin, shouldn’t you also reflect on this? Let’s talk about the facts. Take the “Duji Taxi” that Xiang Hailong is now in charge of. This is not respecting him, but making things difficult for him! You asked Mr. Fang to do it, but he is powerless now! Also, I think the boss lady of the company doesn’t seem to have particularly mature investment experience. How can she be responsible for strategic investment?
——Li Guoqing: Because she is a shareholder? Because she is the boss’ wife? Well, it is no wonder that people complain to Hailong. But at this time, we should be more broad-minded, laugh, and reflect on ourselves.
——Li Guoqing: There are many rumors about "Duji Taxi" now, saying that the situation is not good and there are not many buyers. I, Li, have a suggestion. Since it was bought from Li Yongjin, it is better to sell it to him at a discount! Facts have proved that the Duji team is not as good as the Bumblebee team. Duji can re-position its mission as raising money, and all problems will be solved!
Li Guoqing, who loves to speak the truth, has won praise from many friends. They think that this old senior is a man of affection, righteousness and ideas. Of course, it is not his problem that his ideas do not work, but that is the limit of his ability.
No matter what, what senior Qingzi said, "It is not advisable to create more trouble," is always correct.
The onlookers were very enthusiastic, but unfortunately, Du Ji never responded. The person involved, Xiang Hailong, also refused to accept media interviews and just focused on the work at hand.
DuJi chose to ignore the issue, which is indeed a feature of the rapid changes in the focus of the Internet.
It was not until the end of August that a new piece of news about Duji Taxi being sold reminded many people of the little gossip.
——Duji Taxi, which had been looking for a buyer, finally found a seller willing to sell, Uber.
DuJi announced that it will work with the international mobile taxi brand "Uber" to build the domestic market and provide consumers with more professional and high-quality services.
Duji sold "Duji Taxi" and returned to the role of an investor, negating its previous entry action, and the foreign company Uber took this opportunity to enter the Chinese market!
Many people were expecting to see the mess of Duji Taxi, but unexpectedly it turned the mess into a mess by finding buyers with needs!
This is the foundation of the giants.
Out of respect for the giant, Qi He, president of Yike YMS, reposted the news of Uber's acquisition in his circle of friends and congratulated: Duji has successfully exited the taxi market. This year's goal is to let Duji sweat again in the search market. Come on!
Although Du Ji did not disclose the details of the transaction and even called it a "cooperation", the direct name change of "Du Ji Taxi" to "Uber" is undoubtedly the demise of the brand, and the internal details are no longer important.
Soon, Qi He posted a second circle of friends, in which he also gave his opponent some warning: YMS actually doesn't like to poach people, but Mr. Xiang Hailong is a surprise. If Mr. Xiang is not happy at Duji, he can consider trying at Yike.
Xiang Hailong turned his hands and read Qi He's speech. It can only be said that he added another layer of sadness on top of his sadness.
Over the past week or so, the atmosphere within the company has become extremely awkward.
The boss's wife seemed to be trying to avoid him and never attended the company's high-level meetings again. Although Robin talked to him once and formally opened up to him, his colleagues always looked at him with a playful look...
After the successful sale of Duji Taxi, word spread in the company that Dr. Ma was no longer in charge of the company's specific investment affairs...
Did he force the boss lady to leave?
Do not! Do not!
This is simply a self-destruction that forced the boss lady to leave!
Xiang Hailong felt that it was not easy to continue working at Du Ji. He was not sure whether Robin had a thorn in his heart, but he was sure that he seemed to have an extra thorn in his heart.
But, this thorn can be said to have been inserted by one's own hands.
Just quit... Just quit... Just leave it like that...
Xiang Hailong had similar thoughts in his mind for two consecutive days, and even began to prepare to find an auspicious day to resign. However, at this juncture, another interview with Robin temporarily changed his mind.
"We are no longer on the same level as Yi Ke." Li Yanhong did not exchange pleasantries but spoke calmly about the situation.
Xiang Hailong remained silent. In fact, this matter had been very clear since last year.
Du Ji has encountered competition and challenges, and has experience in fighting with international giants, but it really underestimated an international giant like Yi Ke that grew up locally!
It is both powerful and has no shortage of local experience. Even its local business operations are top-notch.
Originally, we hoped that Duji had a brand moat in the search market and the habit of using it among the majority of users, but Yike ordered Sogou to focus on the mobile side first, then leverage public opinion, connect with competitors, invest heavily, build an ecosystem, and finally attack the PC side...
It turns out that brand inertia is not so indestructible under a multi-pronged offensive.
Of course, there are also some stupid operations performed by Duji to force the transfer to mobile devices.
But, now that it’s come to this…
Xiang Hailong sighed inwardly. There was really no need for Mr. Fang to do anything. Yi Ke's YMS had already created a step-by-step competition, which was vaguely a kingly competition. Although Du Ji still had a dominant market share, it was actually at a disadvantage.
"Mr. Xiang, do you think we can still suppress Sogou and Yike in the PC search market?" Li Yanhong said.
Xiang Hailong felt that the answer to this question was already in Robin's pessimistic tone.
Even Robin, the leader, has become pessimistic. Really...
"We are still the number one search engine in China." Xiang Hailong did not give a direct answer, but emphasized the current situation. He thought for a few seconds and sighed, "Yike is too strong now. The pressure it brings is stronger than the previous Penguin."
"Penguin only oppresses small and medium-sized companies, but Yike oppresses even the giants!"
"It's more penguin-like than a penguin!"
"If this continues, I'm afraid Yike's antitrust actions against Qualcomm will also fall on itself!"
Li Yanhong nodded slightly, acknowledging the pressure from Yike and also believing that its ecosystem may face certain risks.
Xiang Hailong expressed his indignation, but there was another half thing he didn't say in his heart. In the beginning, Penguin was so hated by the people because it directly used traffic to compete in various tracks. If it had grasped the key points like Yike and cooperated with others, the situation would probably be different.
Mr. Fang would definitely not fail to notice this. Under his leadership, YiKe adhered to the principle of "maintaining progress" when its scale expanded, and when it reached a certain size, it added "technology for good".
How to be good?
Xiang Hailong feels very sorry that his own company seems to have become the other side of the comparison. To be honest, Sogou's cancellation of medical advertisements, optimization of PC experience and strict control of advertisements are indeed very user-friendly. No wonder it eventually led to a qualitative change in the market in July.
But, this is really not commercial enough!
If it were just Sogou, it wouldn’t be able to do these things!
However, if Sogou has Yike as its backing, it will have the capital to develop rapidly, contrary to the profit-seeking nature of business.
Xiang Hailong is almost certain that if Sogou does this, it will just become the next AutoNavi Map acquired by Yike. Only by relying completely on Yike can Sogou's engine strategy continue.
Sogou itself is not commercial enough, but it has been integrated into Yike and become a tool for operating in the ecosystem. This seems to be commercial enough, because Yike can fully support it.
Xiang Hailong has been thinking over and over again about Yi Ke's strategies and plans ever since he officially faced off against him, but unfortunately, it still has come to the current situation.
"Mr. Xiang, things like anti-monopoly are something that may happen in the future, and Fang Zhuo is a man who is good at manipulating others. We can't pin our hopes on that," Li Yanhong said very soberly.
Xiang Hailong wanted to cut off the concept of "us" in his heart, and Qi He seemed to have extended an olive branch to him...
"There is some news that is very unfavorable to Yi Ke." Li Yanhong suddenly said this seriously.
Xiang Hailong was a little surprised: "What is it?"
"Yi Ke's main business is mobile phones, which are mid-to-high-end products. However, this main business is facing two major difficulties, which may cause it to decline." Li Yanhong said, "First, Qualcomm, which has a patent advantage, is seeking to ban the sale of Yi Ke's infringing mobile phones. Second, Yi Ke's mobile phone this year may be delayed due to Bingxin's poor research and development."
"Yi Ke is strong, but the stronger it is, the stronger opponents it will face."
"It wanted to acquire Broadcom, but the U.S. criticized it, so it couldn't do it. Under this situation, Qualcomm is likely to get a sales ban."
"In the past, Yike beat us with its global market revenue. It is an international giant. In the future, if it becomes a domestic giant, we still have a chance to win."
Li Yanhong looked at Xiang Hailong and had already sensed his intention to leave, so he advised: "Don't you want to try again? Are you going to leave the company just because of a random instigation?"
"Bingxin also said last year that its research and development was weak." Xiang Hailong told the situation.
Li Yanhong shook his head: "This time is different. It's already September. Bingxin may really be in trouble. This is our chance. President Xiang, a gentleman hides his talents and waits for the right time to act."
Xiang Hailong felt that it might not be a gentlemanly thing, but maybe he could really wait for the right time to act. He also didn't want to start the next stage of his career under the ridicule.
He pondered for a while and gave a suggestion: "Robin, we have to shrink our front line. If we can't stop the decline in search, everything else will be useless. We have to increase revenue and reduce expenditure."
Li Yanhong nodded solemnly, admitted defeat, and determined to launch a search and defense battle.
……
On September 9, Avago announced that it had accepted Qualcomm's acquisition offer.
This also means that Qualcomm is about to start a civil war.
When Fang Zhuo received the news, he was playing with the latest Mars equipped with a 16nm chip.
He thought about the current and future situation, and about his main focus on these opponents. He thoughtfully instructed his secretary Liu Zonghong: "Write down the matters discussed by the General Office. We must take advantage of the momentum of the new model to clean up the country and deal with the opponents as soon as possible."
Deal with any opponents you can as quickly as possible so that you can free up your energy to prepare for the biggest challenge.
(End of this chapter)