novelslam Chapter 94 Collaboration with QQ Farm
Chapter 94 Collaboration with QQ Farm
Chapter 94 Collaboration with QQ Farm
At 8 p.m., Jiang Chao casually turned on the TV and tuned to Hangzhou TV. The documentary was showing content related to Taobao's charity efforts.
He watched the first, second, and third acts in their entirety and was deeply moved afterward.
When people have money, they always want to do something valuable to satisfy their spiritual needs. What these Taobao shop owners are doing is very valuable. They not only help the disadvantaged groups in society, but also achieve success for themselves.
Jiang Chao returned to "Shopkeeper's Talk" and browsed through the comments from netizens.
A netizen named "Lemon and Big Tree" commented: "Amazing, being able to work despite being disabled, these people are very brave in spirit. Keep it up."
A netizen named "City Hunter" commented, "I was deeply moved after watching the film. If I had the chance to go to Hangzhou, I'd like to race with Zi, compete in math with a fool, and play rock-paper-scissors with a one-armed guy." This comment received numerous replies, with netizens condemning the netizen's inappropriate remarks. The shopkeeper also chimed in, replying, "If you dare to win, I'll beat you up!"
Another netizen named "Di Renjie" wrote: "Humans can launch towering rockets into space, but they can't cure disabilities."
Jiang Chao was surprised to find that although these kinds of documentaries are usually official and heavy, he actually laughed while reading the comments section of "The Shopkeeper Says".
Although it feels somewhat out of place, it is certainly interesting.
He casually logged into his Taobao account, found the three shops featured in the documentary, and placed 20 orders with each shop, spending a total of only a few thousand yuan, which he used as employee benefits.
In the Tmall project department.
Lin Mu is compiling data analysis one week after the documentary aired.
The store with the smallest increase in data was the Three Little Bees flagship store, which saw a 10% increase in new orders, or 5000 orders, brought in by the documentary.
Don't underestimate this number. Three Little Bees has a huge scale. These 5000 orders have a total turnover of 10, and the repurchase rate is outstanding.
Secondly, Li Ge's shop and Spring Diary saw data increases of 20% to 30% due to their relatively small initial user base.
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The total turnover of the three amounts is 20.
It's almost the end of February, and Lin Mu has successfully completed his monthly KPIs, even exceeding his quarterly KPIs.
There is no pressure on performance; the focus now is on raising the ceiling and securing a larger year-end bonus.
Just then, he received a message on QQ.
The message came from my cousin, Lin Wan'er.
Cousin, I have something to tell you.
Since the documentary aired on TV, many Taobao sellers have contacted me, wanting me to introduce disabled friends to work there.
However, I discovered that some shop owners told disabled people that they would only pay them 400 yuan a month, and would not pay for their social insurance and housing fund. They also said that disabled people do not need to go to the shop and can make money while lying down.
Some friends agreed, and some didn't. Cousin, I think this is a really bad thing. In the long run, it will lower the wage level of disabled people and discourage them from facing the world bravely.
Lin Mu fell into deep thought after listening. Since he was going to do charity work, he wanted to do it well from beginning to end.
He didn't ask his cousin for the list of unscrupulous businesses, as that would force his disabled friend to make a choice. He planned to investigate directly from top to bottom.
However, he belongs to the Tmall project department and can only manage the stores within his own jurisdiction; he is powerless to manage the areas his colleagues are in or the merchants on Taobao Marketplace, since his position does not grant him sufficient authority.
After Lin Mu sorted things out, he sent the information to Wang Jialei.
An hour later, Wang Jialei replied: "Lin Mu, I understand how you feel. But the real world is complex and chaotic, and some things are destined to be imperfect. If we handle it strictly according to your ideas, it will require a lot of energy and administrative costs, and it won't do your reputation any good either. People will complain that you're meddling in other people's business."
Upon seeing this reply, Lin Mu knew that the higher-ups did not support his further investigation into the matter.
If he insists on pushing forward, he will have to fight against the entire system, and only the system can fight against the system.
He shook his head, sighed, and said, "Forget it. I'll focus on doing what I can control first, making sure that such problems don't occur within my jurisdiction, and then push the Tmall project team to explicitly prohibit such behavior."
Once we start our own business, we'll make sure the entire company stops doing this.
In a small startup company.
Lin Mu went to great lengths and finally found the development team for QQ Farm.
The band is called "Mayday" and its founder is Xu Tian.
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QQ Farm was extremely popular, reaching its peak in 2010 with 1.2 million daily active users and a staggering 3.2 million monthly active users.
100 million.
Back then, many people set alarms to steal their friends' crops, and some even broke up with their girlfriends because they stole their crops.
After some inquiries, Lin Mu learned that QQ Farm was not initially launched directly on QQ Space. The first wave of testing was on Renren.com, where it achieved excellent results. Later, it was bought out by Tencent and merged into Magic Cube Studio before being ported to QQ Space.
Lin Mu sighed inwardly, realizing that the investment opportunity had already been missed.
In the conference room, Xu Tian asked curiously, "Mr. Lin, you went to great lengths to find me, is there something you need?"
You work in e-commerce, right? And you're an Alibaba employee? We're practically unrelated.
Lin Mu cut to the chase: "Mr. Xu, just because it didn't matter before doesn't mean it won't happen in the future. Do you think 'games + e-commerce' has potential? We can set an example for the industry and establish a classic case."
"For example?" Xu Tian asked, puzzled.
Lin Mu explained, "I played your game when it was being tested on Renren. The core gameplay is planting, harvesting, and stealing crops from friends. It attracts users through these interactions. Could you add a batch of special high-level seeds to the game? Players can redeem physical rewards after collecting a certain number of the corresponding vegetables. For example, I have a very successful bakery owner. I can have him cooperate with you to become a supplier of physical rewards."
Xu Tian asked, "What benefit do I get from this? Why should I help someone else sell their goods?"
Lin Mu replied, "It's provided free of charge."
"Free?" Xu Tian was shocked. "My game is free, but everyone's talking about 'free' on the internet. Can a physical industry do 'free' too?" He frowned and asked, "What benefit would that bring you? Besides, the food industry is murky. What if customers have health problems and come to us for help?"
Lin Mu patiently explained, "This is certainly beneficial to me; my sales will increase accordingly. For my merchants, although they're providing products for free, they're expanding their customer base and acquiring potential users. Do you know the story of the American chewing gum merchant? He partnered with the post office, obtained the email addresses of all users across the United States, and sent three sticks of chewing gum to each person, spending a total of $600 million. This move made him a huge success, transforming chewing gum from a niche product into a mainstream one, establishing widespread brand awareness, and ultimately yielding a 300-fold return. Our collaboration follows the same principle."
Xu Tian seemed thoughtful: "President Lin thinks so highly of my game?"
Lin Mu said, "I believe it has the potential to become a national-level game."
Xu Tian laughed heartily, even though he knew it was a compliment, he still found it very pleasing.
He thought for a moment and felt that this collaboration would not cost him anything; he wouldn't have to spend any money and would only need to spend some effort to add a line of code.
So he said, "As long as you can convince the sponsors, I have no objection. Besides, giving away free stuff will also add a promotional element to my game."