Chapter 316 Smart Home Boom? Sanctions Escalate!
Chapter 316 Smart Home Boom? Sanctions Escalate!
Lin Bin sat beside him, not daring to say a word.
He held the final configuration list of the Mi 4 in his hand, and every number on it seemed pale and powerless in comparison to the Honor 6.
"Mr. Lei, should we postpone the launch event for the Mi 4?"
After hesitating for a long time, Lin Bin finally gave his advice.
Lei Jun sighed helplessly, then looked at Lin Bin with a wry smile.
"Until when?"
"Once we find a better chip..."
"Better? Qualcomm? Snapdragon 800 series?"
The Fire Dragon 800 is significantly more expensive than the 600. As for Samsung, their chips are practically identical to MediaTek's.
Lin Bin looked at Lei Jun and thought that there was actually another answer, which was the Taishan 6 series, the series of Transsion Takeout.
The most advanced Taishan 610 currently uses a 14nm process design and is said to be about to start mass production, but Lei Jun will not choose it.
After all, the feud between the two families is too great!
"No more delays!" Lei Jun stood up, a hint of tragic emotion in his eyes. "Release as planned."
Even if we lose money on every single one we sell, we must clear out the inventory first.
"So what's our selling point?"
"MIUI, loyal Mi fans, I'll shamelessly play the victim at the launch event, and sales will still pick up."
"It's just Qualcomm..."
At this point, Lei Jun shook his head again.
Lin Bin instantly became anxious, ran up to Lei Jun, and said decisively:
"Old Lei, this is too much of a risk."
"Even a high risk is better than waiting to die."
Lei Jun sighed and paced back and forth in his office. He had been full of vigor, but now his hands were at a loss for what to do.
"There is no room for us to survive in the country anymore."
Transsion and Huawei, with their four brands, have already filled the domestic market with prices ranging from 1000 to 5000 yuan.
Even if we sell it for 1499, we still can't beat the Honor 6.
Just as Lin Bin opened his mouth to speak, Lei Jun suddenly stopped and looked at him.
"You book the tickets. We're having a meeting next week to discuss the rice company's transformation."
"Transformation, but in which direction?"
Lin Bin looked at Lei Jun with a worried expression. He couldn't even make a decent phone, and now he wanted to transform his business.
"Mi Home Smart Ecosystem".
Smart homes are definitely the next big trend.
When it comes to smart homes, Lei Jun's confidence reappeared. After all, if he can't compete with them in the smartphone market, then he'll build an ecosystem!
This is MIUI, and also the biggest feature of Android!
open!
Although Transsion can manufacture mobile phones, chips, and cars, which are things that DaMi Company cannot, DaMi Company can make rice cookers, air purifiers, robot vacuum cleaners, and drones!
These are things that can't be done through communication, but they still fall under the umbrella of technological dreams, and can still inflate the company's valuation.
Faced with Lei Jun's grand vision, Lin Bin was once again caught off guard.
Is this still a tech company? It looks more like a general store.
"Old Lei, do you mean rice is going to become a department store?"
"It's not a department store, it's a smart ecosystem company."
A smile returned to Lei Jun's face. As expected, Lin Bing understood him best; she saw right through him with just a few words.
"The mobile phone is just one entry point, but there is more than one entry point."
Smart homes are the next battleground; even the most powerful Transsion can't do everything.
He picked up his phone and scrolled to a news article with the headline: "Transsion's Guangyun series surpasses 500 million units, once again setting a new sales record for mobile phones in China!"
After turning off the news, Lei Jun silently chanted in his mind, "The rice ecosystem is launched!"
What he didn't know was that at Transsion's headquarters in Shenzhen, Shen Fei was already planning the path to smart homes.
Chips, screens, sensors, and food delivery businesses provide Transsion with ample cash reserves.
Some of this money went to breakthroughs in advanced scientific research, and some went to IoT platforms.
What DaMi is going to do, Transsion is already doing, it's just that Lei Jun doesn't know it yet.
…………
However, Lei Jun brought another piece of good news: although the project failed last year, America did not give up.
After six months of compromise, on April 15, 2013, the United States once again released the Entity List.
Li Qing was having a dream when the phone call woke her up.
In my dream, the boss was standing on stage launching a new product, and the audience below was a sea of people.
She was standing backstage when a sudden gust of wind blew the program sheet in her hand away, and she couldn't catch up with it no matter how hard she tried.
Then her phone rang, and she woke up.
"Mr. Li, the United States has imposed sanctions again."
Li Qing instantly snapped out of it, opened her email, and saw the notification.
This time, the investment isn't targeting Huaxin, but is directly aimed at Transsion.
Transsion Technologies, Transsion Panel, and Transsion Semiconductor are all included on the Entity List.
Any company using American technology is prohibited from supplying Transsion.
She looked down at each item one by one: lithography equipment, lithography materials, special gases, screen substrates, and EDA software—all core components of the semiconductor and screen industry chain.
Last time they used a show of force to intimidate, this time they're going straight to the door. America has definitely learned its lesson.
The matter was urgent, so Li Qing immediately called Shen Fei.
"Boss, you've already imposed sanctions on us. This time, it's targeting semiconductors and screen panels."
There was no sound on the other end of the phone. Thinking Shen Fei was still asleep, she called out softly again.
"Understood. The meeting is at 7 a.m. tomorrow."
Shenfei remained completely unfazed, given that the semiconductor substitution plan was also underway.
With food in hand, why panic?
…………
At 7:30, the large conference room at Transsion headquarters was full of people.
The projector displayed the full text of the sanctions notice from the U.S. Department of Commerce.
Shen Fei picked up his coffee cup, took a sip, and instantly felt much more energetic.
After Zhang Mingzhu "delivered," she once again felt the warmth of first love, which kept Shen Fei quite busy. He even received a phone call in the middle of the night, and without coffee to keep him going, things got a bit difficult.
"The situation isn't too serious, but this time America is really going all out."
Photolithography equipment, materials, gases, OLED screen evaporation machines—they've banned everything they can think of for this semiconductor production.
Last night, Shen Fei took another sip of coffee to perk himself up, and then looked at the people in charge present.
"Who wants to go first?"
As the main target of the semiconductor business unit, Li Jiahui, the person in charge, was the first to step forward.
"Boss, we use our own independently developed EDA tools. Don't worry about their ban; it won't affect our production in any way."
Shen Fei nodded. Professor Li Jiahui's words were absolutely reliable, after all, the other party had already begun to develop its own architecture design a year ago.
Shenfei has already redeemed the EDA tools using system points, so there's absolutely no problem with that!
Specialty gases might actually be a bottleneck, since we have technological reserves in other areas, but the gap in this area is indeed quite large; we're not even ready for sound transmission yet...
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