novelslam Chapter 879 Home Appliances Going to the Countryside (4K)
Chapter 879 Home Appliances Going to the Countryside (4K)
Chapter 879 Home Appliances Going to the Countryside (4K)
Tesco's shareholders are very happy.
No, most of Tesco's shareholders are very happy.
Taobao is coming, should e-buy fight?
Of course you have to fight, the market is created!
Can we win this time?
I don't know if I can win, but the opponent always has confidence!
As long as Fang can always be firm in his determination, then in this fast-growing market, it can't be worse than it is now!
The fighting spirit and morale in the conference room were high. This time, it was the capital that was driving the fight!
The shareholders meeting has been held for a long time, and I finally came from afar. Not only can I listen to Mr. Fang's hesitation, but also to listen to Mr. Su's overview of the operation.
At 09:30 in the evening, everyone ended the mobilization meeting with satisfaction.
Fang Zhuo shook hands with Zhixin, Jinxin, Tiankai and other new friends one by one and said goodbye one by one, and made an appointment to see you in the company tomorrow. Then, he invited old friends to have a late night snack, so as to thoroughly consolidate the foundation of this fund.
"Mr. Fang, Tesco needs financing, just say it." Xiong Xiaoge chatted with Mr. Fang on the way to the restaurant.
"Old Bear, I really can play or not, it depends on what everyone means. You know, I have been busy with my mobile phone recently. If it wasn't for President Ma who wanted to do it this time, I really wouldn't bother everyone." Fang Zhuo said.
Xiong Xiaoge automatically ignored Mr. Fang's sincerity, and asked: "I didn't ask you in front of so many people just now. Last time you said that e-buy has been burning for three years. If the market is not good, let's forget about it. After that, it will burn." A few years, another three years, okay?"
Fang Zhuo said angrily: "Old Xiong, what's your tone? What do you mean?"
Xiong Xiaoge said indifferently: "I trust you very much, and I understand what you mean. I believe that you will be able to go public in three years after staking the land."
Fang Zhuo stopped being angry, and pondered: "Maybe it won't take three years. If the brothers want to fight, I can only fight. But Taobao has become a big trend. Let's touch each other to shape the order of domestic e-commerce and squeeze similar small and medium players. , no harm to the listing.”
Xiong Xiaoge nodded slowly, this is always the truth.
This time, although he was also surprised by the strong signal released by Taobao, he was not too worried about Tesco.
Xiong Xiaoge knows the situation of Tesco. Although the investment is large, the warehousing and logistics are extremely solid. This is not an element that Taobao can keep up with in a while, and even Taobao is willing to talk about it.
He doesn't believe that people like Mr. Fang can't do Tesco when they have money and scale.
But then again...
"Mr. Fang, you have a lot of changes brewing this year. The global financial market is in turmoil, and Yike's mobile phones are facing fierce competition from major manufacturers. I heard that you have a foot in SMIC, and now Taobao is entering B2C. "Xiong Xiaoge was a little worried about the pressure from the multi-line challenge.
Many enterprises and projects are not without good conditions, but because of strategic mistakes, the ending is not beautiful.
Fang Zhuo said sincerely: "There are indeed many changes brewing this year in 2008. There are opportunities in the financial crisis. Yike mobile phone has gained a firm foothold, and the e-commerce market continues to develop. It is true that SMIC is not going well. However, the ice core We will introduce new international customers every month.”
Xiong Xiaoge looked sideways at Mr. Fang.
Fang Zhuo smiled back.
Xiong Xiaoge nodded silently.
There were only five people in the supper, Fang Zhuo, Su Wei, Xu Xin, Xiong Xiaoge, and Wang Fengyi, all of whom were old acquaintances.
Everyone didn't talk about the operation of Tesco when they were eating. Instead, they talked about gossip in the industry, including Taobao's personnel change this time. "God of Wealth" Sun Tongyu is definitely very capable, and his daughter-in-law "Lin Daiyu" Peng Lei Also high level.
Under such circumstances, Ma Den wanted to touch Sun Tongyu, but he didn't know what the inside story was, and Peng Lei still didn't move.
A few people guessed for a while.
Fang Zhuo was not very interested in this. Seeing them gossip so much, he simply called the person who left to ask about the situation.
It's a pity that the other four people wanted to face and jointly discouraged such behavior.
They couldn't stab the chatter behind their backs in front of the parties like Mr. Fang did.
After supper, Xu Xin asked a little about the financing this time, but before Fang Zhuo could answer, Wang Fengyi spoke in disapproval.
"President Fang said, the soldiers and horses have not moved, and the food and grass go first."
"Everyone wants to fight, then invest money."
"If everyone doesn't fight, then wait and invest money. This pre-market staking will always require money."
"Early voting and late voting are voting, early shooting and late shooting are shooting, Xinjie, don't you think so?"
Wang Fengyi babbled a bunch, holding back what Xu Xin and Fang Zhuo wanted to say.
Xu Xin is a little funny, this stuff...
Fang Zhuo raised a glass of wine and exclaimed, "Brother Wang, you know how to invest."
Wang Fengyi nodded reservedly and touched his glass. Even in front of President Xiong and President Xu, he knew how to invest.
Xiong Xiaoge and Xu Xin didn't speak, and they also had a cup of tea.
"Let's just leave it at that, everything that needs to be said has been said. If there are no surprises in the subsequent financing, Tesco will not consider introducing new investors." Fang Zhuo said, "Taobao will not be able to reach the door for a while, and Tesco's warehousing will not be available. And the logistics system still needs to be built, and the prospect of listing is not good now, we can get a better price on Nasdaq in two or three years.”
Xiong Xiaoge finally asked: "The financing of Tesco is no problem, should the electric appliance co-brands also be maintained so that they won't be taken away by Taobao?"
Fang Zhuo raised his wrist and glanced at the time: "Zhang Xuebin should be on the plane now, and tomorrow there will be several high-level executives of brands coming to talk. With the traffic of Taobao, it is impossible for him to completely block the brand cooperation. , e-buy just needs to stabilize the most suitable online electrical appliances brand.”
Not all appliance brands are suitable for e-commerce today.
For example, Tesco and Gree also had symbolic cooperation against Gome, but this did not deepen, but only superficial.
The biggest reason is that Gree is vigorously building its own channel system and is reluctant to let online sales impact its own dealers.
Fang Zhuo and Dong Mingzhu had a good chat, but the reality of the two companies is here, and there is no closer contact.
On the contrary, Ni Runfeng, Zhang Xuebin's Changhong and Meiling, the two leaders before and after, are precisely the most suitable electrical appliances companies for Tesco.
E-commerce is doing e-commerce, especially in the initial stage, one of the biggest problems is how to get enough cheap products, which can benefit consumers as much as possible.
On the one hand, centralized procurement has bargaining power, and with the increase in traffic, this part of the bargaining power is also increasing. On the other hand, the inventory products of those home appliance companies are a natural match.
Changhong's previous large inventory due to its strategy is a major source of profits for Tesco.
However, Changhong's inventory has gradually been digested, and it has also begun to face a problem of new product channels and prices, but compared with Gree, the difficulty of communication between the two parties is much less.
Changhong does not have a huge dealer system like Gree, so there will not be so many scruples about profit distribution.
Gree and Changhong are the two extremes of the cooperation between Tesco and electrical appliance brands. The relationship between other brands such as Haier, Midea and TCL is within this range. The strength of cooperation depends not only on their own situation, but also on mutual sincerity.
When Fang Zhuo and e-buy executives talked about this kind of cooperation, they still used the old method-high-speed development can make both parties tolerate small problems.
Tesco is actively increasing the traffic of e-commerce B2C, and brands always need more traffic.
This is the biggest basis for our cooperation.
The next morning, Fang Zhuo met Zhang Xuebin who arrived in Shanghai at night before the official meeting with institutional shareholders.
Zhang Xuebin is quite popular now. Changhong and Meiling, who are in charge, have come out of the haze and become the first-line brands of LCD TVs.
The former head Ni Runfeng found a way to clear the inventory before retiring, forcibly established the direction of switching to LCD TVs, and helped Zhang Xuebin first Meiling and then Changhong, which almost paved the way for him to bloom.
And Zhang Xuebin himself is also very capable, and he has lived up to Ni Runfeng's series of actions. Even if he encountered a foreign anti-dumping crisis in the middle, he landed in an orderly and smooth manner. Such achievements also gradually gained a better reputation for retired Ni Runfeng.
Fang Zhuo and Lao Ni have a good relationship. His son Ni Boren is now working well in Yike's supply chain, but he is far from Zhang Xuebin.
This time I saw Zhang Xuebin first, and he also had certain expectations in his heart. After stabilizing the investment intentions of shareholders, e-buy needs to establish a more solid brand partnership.
However, Changhong and Meiling have gradually become excellent LCD TV brands. Will they also build a dealer system with greater efforts like Gree? This is a matter that needs to be communicated.
Zhang Xuebin, who arrived at the President's Office on the 23rd floor of Hang Lung, was a little unexpectedly polite.
Fang Zhuo originally thought that the head of the company who had achieved excellent results for the company would be more... "high-spirited".
The simple courtesy on both sides, but Zhang Xuebin took the initiative to mention the business, and it was an angle that surprised Fang Zhuo.
"Mr. Fang, what do you think of the subprime debt crisis?" Zhang Xuebin asked after putting down his teacup.
Fang Zhuo was stunned, there was a sense of dislocation in New York, the situation in Syria, ah no, what do you think of this subprime debt crisis, it is very dangerous...
Seeing Mr. Fang pondering, Zhang Xuebin continued with a solemn expression: "Mr. Fang, do you think this crisis will have a wider impact? Since last year, our overseas orders have been declining. At the end of last year, we were engaged in Lu, Home appliances in the three provinces of Henan and Sichuan will be piloted in the countryside..."
He knew that Mr. Fang was often abroad, and he also knew that Mr. Fang had a deep administrative relationship. This time he came here because he was invited, secondly, he wanted to hear Mr. Fang's judgment, and thirdly, he was cooperating with Tesco.
Fang Zhuo glanced at Zhang Xuebin, who was still very keen.
Home appliances going to the countryside is not only about home appliance companies, but also about Tesco, which takes this direction as its core selling point.
Originally, I wanted to talk about the factors of the times that can drive the development of both parties. Unexpectedly, Zhang Xuebin also has this consideration.
This is better to talk about.
The pilot notice issued on November 07, 11 was to carry out work in Shandong, Henan, and Sichuan provinces for a total of half a year from December 15 to the end of May this year. Subsidies were provided for farmers to purchase subsidized home appliances, and the above-mentioned subsidy was undertaken. 12% of the total, the local government bears 1%.
The subsidized home appliances include color TVs, refrigerators and mobile phones.
Fang Zhuo didn't say how to judge, but only said the result: "This pilot will definitely extend the time, expand the scope of the province, and also increase the types of subsidized products."
Zhang Xuebin listened to Mr. Fang's firm words and his eyes were bright. Such attitude and information brought different business strategies.
He thought about it, the matter was very important, but he still couldn't help asking: "Boss Fang, are you sure?"
"Escoop finalized a new financing intention yesterday, and there is a formal meeting today. The biggest use of this financing is to build a logistics system, so that Tesco's service range can be larger and faster." Fang Zhuo After talking about his own situation, he said, "I am very sure that the development of the company is to follow the trend. This is an opportunity for home appliance companies and an opportunity for Changhong and Meiling."
Zhang Xuebin nodded slowly, Tesco is about to raise money again.
Tesco is now No.2 in e-commerce B1C. This financing is not only to deal with Taobao, but also to prepare for new demands?
Zhang Xuebin believes that this logic is smooth, and similarly, the news can be easily verified.
The prophet of Chunjiang Plumbing Duck, Mr. Fang, always has more sensitive news.
"Mr. Fang, you know about us Changhong and Meiling. Both of them are now making LCD TVs. We have repeatedly researched and thought that Meiling can continue to take care of TVs and refrigerators, while Changhong is a diversification of electrical appliances." Zhang Xuebin directly pulled the topic. When it comes to his own business, "Mr. Ni often tells me that if you are undecided, you can ask Mr. Fang for advice. Taking this opportunity, I really have a lot of questions and want to ask a teacher for advice."
Fang Zhuo waved his hand: "Hey, why don't you ask for advice? I'm a layman. You and Mr. Ni are both experts. There is no reason for a layman to guide an expert, but I have to say that this time home appliances go to the countryside can greatly promote the development of enterprises. And to stimulate the demand for products, just take this one to stroke, no matter what.”
"As for the division of labor between Changhong and Meiling, you still have to talk to Lao Ni. He is now outside the bureau and is more sober when he sees everything."
Fang Zhuo said what he could say and did not want to mislead his children, but he felt that Mr. Zhang’s thinking was right. Changhong and Meiling have overlapping business, which is a problem that needs to be solved. , can also expand the boundaries of the product.
The domestic market is a big market, which can accommodate the success of more companies and products. At this stage, daring to make a move and invest will occupy a great opportunity.
Zhang Xuebin silently remembered Mr. Fang's point to the end, and planned to visit Mr. Ni after this trip. He knew that Mr. Ni and Mr. Fang had a better relationship, and he could ask more news from there.
Seeing an upcoming meeting at 09:30 am.
Zhang Xuebin took the initiative to express his position at the end of this meeting: "Mr. Fang, Taobao has looked for us three or four times, and I have looked for it again recently. Every time, my attitude is very clear. We are a strategic cooperative relationship with Tesco. Nothing will change."
Fang Zhuo smiled, nodded lightly and said: "Well, cooperation is beneficial to both parties. Mr. Li and the others will be here this afternoon. I just invite everyone to visit our No. [-] warehouse in Kunshan. The expansion there is even more beautiful. , I think the logistics that Tesco insists on building will be a powerful supplement to our cooperation."
He got up and shook hands with Zhang Xuebin, for Tesco to further consolidate the willingness of important partners after financing.
(End of this chapter)