novelslam Chapter 1069 Don't forget the original intention (7k)
Chapter 1069 Don't forget the original intention (7k)
Chapter 1069 Don't forget the original intention (7k)
Pengcheng, Penguin's highest decision-making body, the general manager's office.
Thirteen members of the general office, including Ma Huateng, Liu Chiping, and Xu Chenye, gathered to discuss how to deal with the challenge from another domestic giant, Yike.
However, at the beginning of the meeting, except for circulating the information about "Yixin" collected temporarily, everyone was very silent.
The incident happened suddenly and was too heavy.
The company has long been wary of Yike, a successful mobile phone company, extending its tentacles to its own territory, but there has been no effective way.
The most effective of the limited options is to be yourself.
The second is to control or affect part of the mobile phone hardware.
The other is to find a way to weaken this potentially dangerous opponent.
The first two are advancing in an orderly manner.
But where did it go wrong?
The company's business is increasing and it is making more and more money. This year's stock price and market value can reflect the recognition of Penguin in the secondary market. For example, entering the field of Internet security this time is also adhering to the principle of making Penguin stronger and opponents stronger. The principle of weakness, why did it suddenly become like this?
The atmosphere in the conference room was oppressive, Chairman Ma Huateng and President Liu Chiping did not speak a word.
Liu Chiping joined Penguin in 04, and now he has become No. 09 in 2. His growth is not bad, and his ability is not bad, but because he is the president, the decision to attack the Internet security field is made by him.
As a result, 360 was almost killed, but suddenly a giant crocodile came out, and it was a death roll, which formed the current situation, and he was a little embarrassed to speak.
As for the leader Ma Huateng...
Finally, someone broke the unspeakable silence.
Xu Chenye, one of the Penguin Five Tigers, made a sound and briefly asked the head: "Didn't it mean the second half of next year?"
Ma Huateng replied flatly: "He lied to me."
Xu Chenye nodded slightly: "Understood."
Heh, Mr. Fang.
Since it's Mr. Fang, it's understandable.
Although the company has long been psychologically prepared for the competition, after the head of the company personally confirmed that the time period for competitors to take action is blurred to the second half of next year or even the year after, everyone is still a little relieved.
How should I put it, I believed it, but I didn’t believe it either.
But now, uh, outrageous...
Xu Chenye persuaded him: "Pony, get blocked."
Ma Huateng replied indifferently: "Okay."
With the opening remarks, although the mood is complicated, everyone's communication will be smooth.
The situation is quite obvious. The Yike Department is aggressive, pointing at the communication business. Judging from the opponent's actions, this is not a test, but an all-out attack.
The latest relevant information is on the table, and what is more intuitive is that everyone has Mars3 of Yike in their hands, and can experience this latest mobile instant messaging software "Yixin".
Penguin's Executive Vice President Ren Yuxi shook the document on his hand and said: "Actually, there is no need to go into a long story about Yike's major strategic move this time. Just look at the name of this software that begins with the word 'Yi', and you will know it. Although it Formally it is an independent subsidiary, but it must be an important part of the Yike Department."
Many people in the conference room nodded. Now they know that Yixin is a joint investment subsidiary of Yike and Sina, but it is such a big deal at the same time, and its status is different.
Look at other "Yi" units, Yike, Yigou, this is by no means a coincidence.
Ren Yuxi continued: "I think you don't need to be too urgent. Soldiers will come to block you. Yike will do communication. It will be a matter of time. My opinion is that sooner is worse than later."
When Xu Chenye heard such a contrary view, his spirits were slightly lifted, and he noticed similar changes in the expressions of other people, and immediately asked: "Mr. Ren, what do you say?"
Although Ren Yuxi is not one of the Penguin Five Tigers, she joined Penguin in 2000. She is very experienced and her words carry weight.
He briefly organized his language and elaborated his thoughts: "As we all know, Yike's mobile phone brand has been recognized by domestic consumers. It has cultivated the domestic supply chain, lowered the cost of smartphones, and established the YMS ecological manufacturer to increase its influence. This will happen. What consequences?"
"Yike's hardware will definitely become stronger in the future!"
"Why do we all believe in the timing of Pony's report? It's also because everyone feels that Yike will save up this power and wait until next year's Android smartphones are laid out more widely before trying to break into the communication field."
Ren Yuxi said calmly: "It is not so easy for any manufacturer to challenge our communication business. It can be said that once it fails once, it will be more difficult the second time. Therefore, we did not expect Yike to make a move at this time, but since it made a move , the bullet finally came out of the gun, then we can treat it normally."
Everyone in the conference room understood what Mr. Ren meant. Next year it might be the bullets from the sniper rifle, but this year it will come from the small pistol. It is better to be late than early.
Xu Chenye sometimes played the role of a big housekeeper in the general office. He noticed that everyone's morale had risen, and he said in agreement: "President Ren makes sense."
Ren Yuxi was not complacent, and said objectively: "But the problem is also very serious now. Yi Ke has entered the game at this time. I believe that Mr. Fang is also aware of the problem of hardware foundation, so he directly united with Symbian, although Symbian is bound to be inferior to Android. Pushing it that way, however, must have made up for a lot of shortcomings, which was unexpected."
His tone became serious, and he criticized: "Moreover, we must pay attention to how Yixin's popularity with the public was formed. This has greatly strengthened Yixin's threat level, and someone must be responsible for it."
This sentence is very sharp.
However, Penguin’s head office is different from other companies. There is no voting system, and the atmosphere of each discussion and decision-making is quite tolerant. Apart from making some people hesitant to speak, they are not too worried.
The facts are in front of us.
The impact of public opinion on operations such as mandatory installation and forced drainage that were not cared about or had a low priority before will double the promotion of Yixin, a new communication software.
Once it is really done by Yixin, the reason why Penguin is a giant of Penguin will be in danger.
When President Liu Chiping heard this, he said slowly, "I am responsible. This time, the competition with 360 has reached this point, and Yike took advantage of the situation to launch a competing product. I am responsible. This is my responsibility."
Ren Yuxi was silent for a few seconds, and said again: "I'm not just talking about Yike's matter, I just think that some strategic ideas that have allowed Penguin to develop from the past to the present need to be considered again."
The competition with 360 is a reflection of the strategy and a continuation of past successes.
Ren Yuxi didn't want to veto the success of the past, but wanted to talk about whether the success of the past could continue to be successful in the present and even the future?
This is what he thinks is more important, and it is also the thinking of today.
However, after the president Liu Chiping took the initiative to take responsibility, the executive vice president Ren Yuxi will continue, which is a bit of a sword against the head.
Is this the right occasion?
Xu Chenye thought it was inappropriate, so he shifted the focus back: "Our strategic positioning, we will talk about this later, today we are going to talk about how to deal with Yike's challenge."
Ren Yuxi noticed the way Mr. Xu looked at him, but he didn't insist, and kept silent.
However, Ma Huateng still said: "We will talk about the company's strategy tomorrow, this is very important."
Yi Ke entered the market, the penguin plummeted, and the public opinion was boiling. It had only been an hour before his eyes. He needed to clear his mind for a while, but as Ren Yuxi said, he might really need to think about the company's strategy.
Senior Vice President Lu Shan has been trying out rival products since sitting in the conference room, and at this moment he said: "I tried this Yixin, and there are two key points worth noting."
Lu Shan has a technical background, and he manages the Penguin operating platform system.
"A key point is that Yixin reads the user's address book, which will inevitably make it fission based on the user's real relationship network. This radiation may bring unexpected growth rates."
"The second key point is that this kind of information transmission based on real-world relationships relies on traffic for interaction. If the scale expands, won't this replace paid text messages?"
One is the network of acquaintances, and the other is free information.
Penguin also pays attention to the development of mobile terminals, but its characteristics are completely different from Yixin.
Xu Chenye mused, "It sounds more like targeting China Mobile, China Telecom, and China Unicom's SMS interests. Could it be that Fang Zhuo is trying to cheat others?"
Everyone is watching the vigor and vigor of Yi Ke's battle with penguins, but the actual target is the fat meat of telecom operators?
Liu Chiping objected: "Whether they are acquaintances or strangers, as long as Yixin expands, it will inevitably divide our market. There is no doubt about it. Free SMS is Yixin's means, not its goal."
He continued: "What's more, it's just the first step for Yixin to gain a foothold. As long as its traffic is stable, I'm afraid there will be a natural extension."
"Also, since Yixinchao was launched at this point in time, we can see President Fang's aggressiveness again."
"Today's stock price drop proves everyone's opinion that Yike is here for us."
Liu Chiping didn't intend to be optimistic at all: "The text messages that Mr. Lu said are free, combined with the fission of Yixin's address book, and the public opinion of users that must be taken seriously now, the combination of these is extremely dangerous."
"In addition, Shenxin Kechuang's big deal this morning is also suspected of smashing the market. Mr. Fang's methods have always been superimposed, and everyone should be familiar with it."
People are dangerous, products are dangerous, and means are dangerous.
This is the three dangers from competitors.
Ma Huateng nodded, agreeing with this characterization.
Liu Chiping said again: "Yi Xin chose this opportunity to come out, 360 is the king's pioneer."
Lu Shan said silently: "It's not just 360 that is driving..."
The atmosphere in the meeting room was suppressed, Mr. Lu, you...
Ma Huateng glanced at the crowd, took a sip of water, and said slowly: "Now is how we should respond to Yi Ke's Yi Xin."
Everyone knows that Yike has entered Penguin's territory, so he has to give a response no matter what the outside public opinion is, or the market value of the stock price, the most fundamental thing is what Penguin can do.
"Just looking at the product positioning of Yixin, it is a communication software based on the mobile terminal." Lu Shan said again, "Either we also use QQ to read the mobile phone address book and directly include the business scope in it, or make a A similar new product."
Another member of the general office, Liu Shengyi, said: "If we use QQ, we will have traffic to rely on, and we can quickly occupy the market that Yixin wants. If we develop new products, this development time will give the other party a first-mover advantage."
Xu Chenye raised his eyebrows and said, "Using QQ to play directly, will this be a little confusing for the positioning of QQ itself? The new product has a clear positioning, and it feels more targeted."
QQ has huge traffic, but users have deep-rooted usage habits.
For new products, you can also import traffic, but it is not as convenient as the main body, and it will leave time for the opponent in the early stage.
Liu Shengyi compared the advantages and disadvantages in his mind, but he habitually talked about the marketing field he was in charge of: "No matter which one we use, let's first hype the damage of Yixin to the operator's text messages and see if we can let the operation Businesses put pressure on Yike."
SMS benefits are definitely big fat, and the muscles of the three major operators are thick.
Xu Chenye categorically vetoed it: "Can't say it clearly, the more you say it clearly, the more users will flock to use it, I'm afraid they don't know?"
Liu Shengyi was stunned, and nodded again and again: "Yes, find someone to talk about hunger in private, um, I'll take care of it."
If he hypes up this matter, it will help Yi Xin.
The discussion in the conference room became intensive.
After all, we have to face the reality. Yi Ke has already killed him, and he can't tie Pony to surrender, so he can only fight against the enemy.
Ma Huateng is used to listening at this kind of meeting, but today he always felt uneasy. He first communicated with Liu Chiping in a low voice, and then talked with Lu Shan, and finally had a preliminary response on the product side.
Do together!
There is no reason to give up the huge traffic advantage of QQ. You can suppress the momentum of Yixin first. QQ is No. 1 in the communication field.
The development of new products can be targeted, and can also access QQ traffic. If it is effective, this part of QQ can be stripped away.
The public opinion period launched by Yixin is indeed very good, but the traffic of QQ is still a real weapon, and Yixin is still fighting at Penguin's home field.
The meeting organized by the general manager was held from 5:9 p.m. to [-]:[-] p.m.
After the meeting is over, the R&D, marketing, marketing and other bosses assigned to the task will have to work overtime overnight, and the lobbying about Yixin's harm to the interests of operators will also be carried out secretly.
Ma Huateng returned to his office. A meeting lasted for four and a half hours. Although he didn't eat, he didn't feel hungry at all.
Today's attack from Yi Ke was too shocking!
In other words, this shock is like a summary of the recent competition.
Obviously, it was a small manufacturer 360, but 360, a security software manufacturer, did not play its cards according to common sense, and even came up with a plug-in software.
Ma Huateng dropped the cup when Koukou's bodyguard came out, and he also admitted that various measures were taken to stop this software.
However, the person ran away, the software was taken off the shelf, and before he had time to "chasing the poor bandits", Fang Zhuo had assembled soldiers and horses in the dense forest as soon as he chased him!
Ma Huateng sat in the office and drank half a glass of water, thinking about the phone call with Fang Zhuo before, the emotions that had gradually calmed down suddenly came up again!
up!It's so over the top!
He took out his phone and wanted to block Fang Zhuo's phone number!
However, the moment Ma Huateng saw the number, he couldn't help feeling angry. What did the outside world say about Fang Zhuo?
What a business leader!What the second best president in the world!
Is there such a collar?Is there such a good one?
What about "the second half of next year or the year after next"?
If you don't say it, don't say it, why bother to lie to others?Is there a trace, even a trace of "business leader" bearing?
Ma Huateng didn't block the number immediately, but just clicked to dial. He felt tingling all over his body if he didn't make this call, and he was already in a good temper if he didn't immediately fly to Hang Lung 23 to question him face to face.
The phone was connected quickly, but the voice on the other side was rather noisy.
"Fang Zhuo!" Ma Huateng called his name directly.
"Wait, wait, Pony, it's too loud. I'm drinking champagne. It's too loud and I can't hear you clearly. Wait a minute." Fang Zhuo said loudly.
Ma Huateng was expressionless.
The background sound of the phone is quickly quiet.
Fang Zhuo said again: "Pony, good evening, what's the matter?"
Ma Huateng called his name directly, and asked, "Fang Zhuo, did you not..."
Fang Zhuo interrupted: "If you speak like this, then call me Mr. Fang."
Ma Huateng's anger was about to reach Tianlinggai, and he still called him by his first name: "Fang Zhuo, you..."
The phone is hung up.
Ma Huateng's anger is about to spill into the phone!
He suppressed his anger, did not stop asking questions, dialed the phone again, and then questioned: "Mr. Fang, you need to communicate, okay, normal business behavior, why lie half a month ago? After half a month, you will have to lie." What can you do?"
Fang Zhuo was a little confused: "Pony, did I lie? What did I say?"
Ma Huateng sneered and said: "Half a month ago, you called me and said that Yike would definitely do a communication, and the time would be in the second half of next year or the year after. Why, Mr. Fang forgets so much? Or even dare not admit this gone?"
Fang Zhuo remembered, oh, this one.
He patiently explained: "Pony, did you hear me wrong? I mean, 'next year, the second half of the year or the year after next', it's next year or the second half of the year or the year after the year."
Fang Zhuo repeated slowly: "Listen carefully, 'next year, the second half of the year or the year after next'."
This is a small misunderstanding of the sentence.
Ma Huateng was stunned, this...impossible!
"You asked me if I would do newsletter, I'll tell you, I will." Fang Zhuo said seriously, "You asked me when to do it, and I'll even tell you the time period for the second half of the year, don't you want me to be precise? One day? Pony, can't it?"
Ma Huateng was silent for a moment, carefully recalling the call that day.
Because this is an exchange that has been going on for a long time, he remembers it very clearly, not to mention it is related to the strategy of competing products.
He confirmed that he remembered correctly, and said sarcastically: "Mr. Fang, at this point, you don't even admit it, which makes people look down upon you."
"All right, all right, if you think forcing me to admit it will make your users praise Penguin one after another, well, I admit that I, a competitor of Penguin, didn't truthfully explain the release time of important products to the head of Penguin. Wrong, how? Satisfied?" Fang Zhuo said kindly.
Ma Hua laughed angrily: "You, Fang Zhuo, you, Niubi!"
This time, Fang Zhuo was not angry because he was called by his first name, and just interrupted the opposite party's intention to hang up the phone: "Pony, you are scared!"
Ma Huateng put the phone close to his ear again, and said loudly, "What am I afraid of?"
Fang Zhuo's voice was higher than his: "You are afraid that you made a big mistake!"
Ma Huateng sneered: "What mistake did I make?"
Fang Zhuo asked three times: "If you don't make mistakes, how can Yixin come out at the right time? If you don't make mistakes, how can there be public opinion? If you don't make mistakes, how can you get so angry because of one sentence?"
Ma Huateng was furious: "Yes, you, Fang Zhuo, are the most right in this world!"
"I'm just seeking truth from facts." Fang Zhuo's tone softened, but his meaning went further, "And, Pony, you clearly know that you are wrong, you know that Penguin is wrong, but you are afraid that the price of this mistake will be too high! "
Ma Huateng's voice forcibly calmed down: "Mr. Fang, it seems that you are really confident in Yi Xin."
Fang Zhuo said to himself: "It's okay, Pony, if you don't change, if you don't make up your mind to change, Yike will help you."
What wrong wheel can be corrected by Hippo software?Is this reasonable?This is unreasonable!
Ma Huateng didn't want to listen anymore, hung up the phone, blocked the number, smashed the teacup, all in one go.
This is the second teacup sacrificed in the office after competing with 360.
Fang Zhuo on the other end still had something to say, but he could only put away his phone regretfully.
"Who's wrong? You have such a loud voice." Su Wei walked into the room with champagne.
Fang Zhuo shook his head: "It's okay, I want to discuss with Pony, but he doesn't like anything."
Su Wei said softly: "Don't flood the water, he will fly from Pengcheng to find you later, open champagne and drink champagne."
Fang Zhuo smiled as he walked: "Still open? I won't let them open it. How can anyone open champagne on the first day? They still open so much that they can't finish it, they can't finish it at all."
"Oh yes, Xiao Liu said just now that Wang Xing will fly to Shanghai tomorrow." Su Wei remembered what Liu Zonghong wanted to say when he came here just now.
Fang Zhuo wondered, "What is he doing here? What's up with Weibo?"
"I didn't come to look for you, but to look for Zhang Xiaolong." Su Wei smiled.
Fang Zhuo was puzzled, the two seemed to have little communication.
Before I could speak, the phone rang again, but it was another interview call that I touched.
Yixin came out of the mountain, Penguin shook, and the media frantically followed up the latest situation from the evening.
Obviously, 360 and Penguin are in a fierce battle, why did they suddenly change their opponents?
It was obviously a battle of relying on the strong and bullying the weak, so why did it suddenly turn into a battle of giants?
Because of Mr. Fang's Weibo today, many media directly referred to Yixin as Hippo software.
There are also reporters who have not been able to interview three parties. One is said to be in a meeting, one is said to be celebrating, and one has been confirmed to be missing. Therefore, I can only describe today's grand occasion vividly.
——"Boss Fang told a bad joke about a hippopotamus."
——"Penguin fell by 170 billion."
--"Ha ha ha ha."
……
The private plane from Shencheng landed at New York International Airport, and the "Qingzi" flew to the destination in less than 10 hours.
Zhou Hongyi was in a daze, sleeping, dreaming, helpless, angry, and dazed along the way.
It was so easy to land, and he didn't waste a second. The first thing he did was to call his family to report his safety, and then he knew that Liu Zonghong had already mentioned his movements and conditions in advance, so he couldn't help being even more moved.
Later, his second call was to Qi Xiangdong, the president of the company.
"President Qi, it's me." Zhou Hongyi's voice was low.
"Oh, Mr. Zhou!" Qi Xiangdong said in a high voice.
Zhou Hongyi was startled when he heard the joy in President Qi's voice, why was he so beaming? 360 has been bankrupted by Mr. Qi?Crazy?
He quickly asked, "How is the company going?"
Qi Xiangdong replied: "Everyone is very happy."
Zhou Hongyi felt weird, what was going on, why was he so happy, one day in the sky, one year on the ground?
He asked seriously, "What are you happy about?"
Qi Xiangdong was taken aback for a moment, suspecting that Mr. Zhou was in a corner, maybe not aware of the current situation, and immediately replied: "Yike announced the entry into the newsletter, launched the 'Yixin' software, and fucked the penguin in the front, the penguin has already Withdraw the incompatibility of our software, and deal with Yike wholeheartedly, and our dilemma has been solved!"
Zhou Hongyi let out an "ah".
Qi Xiangdong continued to report the situation: "The news announced at 3:170 p.m. shows that Penguin's market value has dropped by [-] billion Hong Kong dollars. I heard that even the National Day holiday has been cancelled, so we are all in full swing! They have no time to control us! We just wait and watch the show. Already!"
Zhou Hongyi: "..."
Qi Xiangdong babbled, being compatible for a while, hippopotamus for a while, public opinion for a while, gloating for a while, and gloating for a while.
After the phone call ended, Zhou Hongyi hurriedly checked the relevant information on his mobile phone, and it was indeed true!Mr. Qi is not crazy!
He sat in the car, dazed.
Mr. Fang has been prepared for a long time... This... You... You should do it earlier... You won't let me drink the wind and swallow the sand like this...
Zhou Hongyi thought of what he heard in the President Office of Hang Lung 23—"Yike is prepared for this, but we are waiting for the right time."
Even if he is the most unlucky client, even if he is forced to stay away from his hometown at this moment, he has to admit that Mr. Fang really waited for the most suitable time!
It's really like one day in the sky and one year on the ground!
No, not yet a day, only ten short hours...
After ten hours, the giants end and the world is turned upside down!
……
October 10st, National Day, the second day after Yixin was launched.
The reporters still haven't got the first-hand information about the parties involved, but the enthusiasm of users to choose one of the two is still gushing.
At 10 o'clock in the morning, the head of 360, who was rumored to have left in a hurry, suddenly spoke out again on Weibo, giving a strong declaration-"It is better to resist than to live!"
However, in addition to some sympathizers, his comments on Weibo also have some heart-rending words.
"Mr. Zhou, come back quickly, Mr. Fang sent an easy letter."
"Don't resist, you're too angry, Mr. Zhou, where are you going?"
Zhou Hongyi: ...
This is no longer a year on earth, this is a day gone by like three autumns... It turns out that this is the feeling of Mr. Xiong's passing...
Near noon, another celebrity posted on Weibo, attracting a large number of netizens to watch.
Weibo President Wang Xing shared a photo with President Zhang Xiaolong in Yixin's office.
In the photo, the two shook hands, Wang Xing smiled brightly, and Zhang Xiaolong was a little shy.
The most conspicuous thing is that there are four chic characters hanging on the wall of the office - just be a penguin.
Wang Xing took the opportunity to fly from Beijing to Shanghai today, and specially donated this calligraphy to Yixin President Zhang Xiaolong.
The text accompanying his photo this time is extremely simple.
——"Mr. Fang's handwriting, give it to my best friend, don't forget the original intention, just be a penguin."
(End of this chapter)