Reinventing the Millennium.

Chapter 1083 Benchmarking of Penguins (Monthly Pass plus Change) (4k)

Fang Zhuo came to the capital this time, in addition to trying to use the CCTV platform to speak for Yixin, he also attached great importance to the communication with China Unicom.

For the SMS business of the three major operators, China Mobile accounts for half of the revenue, and has the largest inherent interests. China Unicom has a stable cooperative relationship with Yike, and its user scale exceeds that of China Telecom, which is a good breakthrough.

If there is no 3Q war, if there is no giant battle between Yike and Penguin, Yixin will develop in a low-key manner, first form a considerable user group, and then force operators in turn, which is also a development path.

However, just like Fang Zhuo also regrets that Yixin was not launched under the condition that smart phones have formed a stronger foundation. If the reality is the case, then we can only find a more suitable development model.

This can be regarded as the pros and cons of Yixin's use of public opinion. After all, he has a reputation as a giant, after all, he is so high-profile, and after all, he came to Beijing to Gongxin for two consecutive meetings, which is already a relatively appropriate time to enter the game.

"The tariffs of the operators are really expensive. China Unicom is going to push data packages before the Spring Festival. We also have to draft an opinion to see if we can help users get more affordable benefits."

Returning from the capital to Shanghai, Fang Zhuo held a meeting specifically for China Unicom's package cooperation and assigned tasks.

The drafting of this opinion is not to just talk about it, but to give a comprehensive solution based on the situation in different regions.

Today's China Mobile, China Unicom, and China Telecom, in terms of traffic alone, are basically a 5M traffic package for 30 yuan, 10M for 70 yuan, 20/150M, 50/500M, 100/2G and other standards fluctuate up and down.

This is already the standard after the preferential price reduction. It was originally 5/10M, 10/30M, and 20/50M. However, the traffic package after the price increase is often not enough for 3G users.

In addition, the threshold of this 3G tariff package is also relatively high. The starting price of China Mobile in many cities is 88 yuan, and then 128 yuan, 188 yuan, 288 yuan...

China Unicom has a lower starting threshold than China Mobile, but it also starts at 68 yuan.

Fang Zhuo, from a personal point of view, it is more appropriate to cut the threshold of this package by half, but he is not too sensitive to these figures now, and still needs to look at the company's research situation.

Research takes time, but everyone has raised a lot of ideas for the plan.

For example, for the group of college students who are most receptive to new things, you can set up school cards for them, as long as they are within the scope of the school, it will be cheaper traffic.

In comparison, office workers with independent financial capabilities will be slightly more expensive on the threshold of 3G packages.

This actually activated Fang Zhuo's memory. The operator seems to have done this before, maybe the effect is not bad?

He didn't understand this, but it was logically established.

On November 11, two days after Fang Zhuo's reply, Penguin began to warm up the launch of another free mobile phone communication software. The name seemed to be a continuation of the market habit of "X letter", called "Xin".

Whether it is Fetion or Yixin, this "letter" means information.

The "letter" from the penguin...it fits well. In the past, it was a letter sent from afar, but now it is a new message on the mobile phone.

However, Fang Zhuo always felt a little weird after seeing it. He even wanted to call Pony, thinking that it would be better to use "WeChat". Unfortunately, Pony's action of blocking the phone was too hurtful.

However, if you think about it, there are other products called toilet MT, fox friends... the letter is not bad.

According to Penguin's announcement, "Leixin" will be officially launched on November 11. It will be a communication software that focuses on free SMS communication. It is almost nakedly introduced as Yixin's benchmark product.

Considering this situation, Fang Zhuo thinks it's time to let "read" go online to try to communicate.

Well, Yixin is to QQ, and read to letters.

Even if CCTV can’t get “Zhihuzai” online and promote it accordingly, ghost users must first experience Yixin’s latest features, which can also make the former a footnote to the latter.

On November 11th, Yixin made a low-key update, describing the content of this update in the YMS software store. In addition to "solving some known bugs", there is also "updating the 'read' early adopter function of some users".

Just two days later, Yixin announced a news that shocked the industry even though it was predictable—the number of users officially exceeded 1000 million.

Leaving aside the competition with Penguin, the number of users with such a symbolic node is too important for nascent software.

Zhang Xiaolong, president of Yixin, personally published a handwritten letter on the official website, reviewing his development of mailboxes, joining Sina mailboxes, developing communication products, and his mental journey to the present.

He sincerely thanked the users, the team for their hard work, and Mr. Fang for his promotion.

Zhang Xiaolong's letter is extraordinarily upright.

But Wang Xing on Weibo habitually added two sentences for his help: You should thank Penguin, thank 360, thank Mr. Ma for caring about Yike’s business, and thank users for really choosing between the two.

Afterwards, he posted another update, praising Yixin's new features: This read early adopter is really good, I called to ask about it, and said that once this was launched, there will be another wave of users, and it will directly break through the 1000 million integer mark.

Wang Xing has a big mouth, that's for sure.

But he is indeed the CEO of Weibo, and he does have a close relationship with Mr. Fang. Otherwise, how could he have received such respect and even donated a book?

Penguin's newly established "Letter" team held another wave of discussions under the organization of Senior Vice President Lu Shan, focusing on the new functions implemented by Yixin.

"I have read this. I always feel that it will hurt the user's communication boundaries. Although it is only a small detail, it seems to change the tone of the software."

"I think it's okay. It's an innovation. I think their software store has good reviews."

"There are many voices on Wang Xing's Weibo that hope to be opened to this function sooner."

"I didn't say, can this thing really satisfy users? Why do I feel awkward when I think about it?"

There were different opinions in the discussion in the letter team, but no one felt that Yixin was afraid to make such an attempt. To be honest, Yike Company has always had a temperament of being the first.

Listening to everyone's discussion, Lu Shan was also thinking about the gains and losses of this function.

Of course, Penguin will not follow blindly. The pros and cons of a new function need to be weighed. Otherwise, why should Yixin try this way instead of implementing it directly?

Discussions in the evening did not reach a unified conclusion.

Before announcing the end of the meeting, Lu Shan asked: "Which of your mobile phones has been drawn? See how it feels?"

All the participating members lost the election, and none of them were selected by Yixin.

Lu Shan was a little strange: "Why not? I see that there are quite a lot of new feedback from YMS."

"It must be Yixin's orientation. Maybe it was tried in East China. This function is easy to do. If you want to try it, we can add it directly to the incoming letter internally." Hong Zhenhui, the product manager of the incoming letter, explained to Yixin naturally.

Isn't geo-targeting normal?

During the previous 3Q war, I tried not to engage in mandatory installation in the big cities of Beijing, Shanghai, Guangzhou and Shenzhen.

Lu Shan's strangeness was suppressed, and after pondering, he still said: "Then make a version first, and let's try it ourselves."

It's not enough to just talk about it, you have to have your own experience.

However, before the internal test was received, the next afternoon, Lu Shan received news from his colleagues that he saw the new program "Zhihuzai" broadcast on CCTV in the afternoon.

It was a talk show, or chat show, that had little publicity before, but was previewed by Xiong Xiaoge himself on Zhihu and Weibo when it was about to air.

Just by looking at the name, I knew the sponsor of this column. However, when Lu Shan turned on the TV at the right time, he came up in amazement and listened to a very cross-talk introduction.

Cross talk is not strange, what is strange is the person who talks about cross talk.

Mr. Fang still has this skill?

Tsk, this Xiong Xiaoge is completely in the same boat as Mr. Fang, and Baidu will do him no harm.

Lu Shan quickly ignored some of the yin and yang eccentricities towards her family, and noticed the information revealed in this program.

9122601 users?When was this recorded?It has now exceeded 1000 million.

Have you read it before going online?Reduce user communication costs?

Lu Shan thought deeply, is reducing communication costs between acquaintances a higher priority?

He didn't jump to conclusions lightly.

Just the next day, the internal beta version of Letters was launched, and the entire team used the software that added the read function.

Lu Shan felt a little uncomfortable using it himself, but he listened to other people's ideas, as if it would be okay after getting used to it?

News from the outside world comes to my ears from time to time, and it is easy to determine the recording and playback time of "Zhihuzai", but this confirmation makes the read function of incoming letters seem more pleasing to the eye.

It seems that hundreds of thousands of users have been added in less than a week. This speed is very high after Yixin has experienced a period of rapid growth.

Lu Shan noticed a change in the tone of the team's internal discussions, and also noticed that many people on Weibo were discussing this function, but these users were doing their own extensions.

——"Smelly treasure, let's see if you dare to pretend you didn't see my text message next time!"

——"The love we are talking about is called reading."

——"It's easy to use, easy to use, push it to my mother, father, and brother!"

——"Yixin is easy to use, better than QQ."

——"Let's have a sweet read love!"

Lu Shan knows that at certain moments, not only the present, but the past, many executives in his family have a kind of fear in their hearts, for fear that they don't understand users or young people.

Now, he suddenly has a similar feeling, what love is called read, my QQ show gave you two extra sets of clothes, can you uninstall that Yixin?

On the afternoon of November 11, Lu Shan listened to the internal opinions of the letter, and then made a small adjustment.

If you go to Yixin, then we will too.

Yixin is afraid of mistakes. Some users are early adopters, so some of us are also early adopters.

That's all right, right?

On November 11, Penguin's mobile communication benchmark product "Leixin" was officially launched. It was accompanied by the news that "Yixin" users once again exceeded 26 million figures, and it was highly expected.

In addition to the similar software interface and similar functions, the online letter has a unique function, which is also the killer feature of Penguin this time.

It supports mutual registration of QQ accounts, and can receive messages after QQ goes offline in time, which is very direct for traffic import.

The letter went online, and Hong Kong stocks rose sharply again, expressing optimism for Penguin's competitive response.

……

"President Fang, add a 'read' function to my Yixin too, don't make me beg you."

On the evening of November 11, Su Wei finally relieved the frequent overtime work brought about by e-buy's Double Eleven, and drove home with Fang Zhuo, who rarely got off work on time.

In the car, she remembered the Yixin function that has been well received recently, and made a small request.

"Ah?" Fang Zhuo was stunned for a moment before remembering that he hadn't discussed this with Mr. Su, and said with a smile, "We don't have this function, how can we add it to you?"

Su Wei gave the same reaction: "Huh?"

She would never doubt this man's words, the CEO Buff entered her mind, her thoughts turned rapidly, she strung together the sporadic things, and said in astonishment: "You...you faked it?"

Fang Zhuo nodded happily.

"This, um, not what happened yesterday..." Su Wei was really surprised, and asked after a while, "Is it true that the number of users exceeded 1100 million yesterday?"

Fang Zhuo said implicitly: "Isn't it normal for Internet companies to be flooded with data?"

It is normal in the industry, but Yike has always been relatively standardized in this regard...

Su Wei: "...How much water did you inject?"

"It's close to 200 million, less than 2%." Fang Zhuo shrugged, "Is this ratio okay?"

Su Wei was even more surprised: "Co-authoring the symbolic meaning of breaking through 1000 million before, there is also a problem with that number? You... Zhang Xiaolong... Wang Xing..."

She couldn't help rolling her eyes, this group of people is really colluding.

"I don't know how the effect will be. Maybe users like the read settings set by Penguin. The internal preferences of user groups are also very different." Fang Zhuo shook his head, "I'll try it too."

Just try it and it will work. The interface, color tone, and application bar of the incoming letter are all the same as Yixin, and it almost has the hippo emoji.

However, the similarity this time is like when the star-absorbing Dafa absorbs internal energy, even the true energy of ice is also sucked in by the way.

Fang Zhuo even suspected that there might not be a meeting to discuss this within Penguin, and he didn't pay attention to the comments on the YMS platform and the advocacy of other platforms. Maybe he just pointed to Yixin on his mobile phone and said, "Just follow it, how it comes, how we come ".

No matter what, my attitude here is serious, Ice True Qi has to look like Ice True Qi, and I will continue to update user comments in the future.

"It's really impossible to guard against." Su Wei glanced at the man in front of him.

"It's the same thing. I haven't let YMS go off the shelf yet. It's letter after letter. It's Yixin." Fang Zhuo complained.

According to the YMS review, it is now considered a reason to remove Penguin's new products from the shelves.

However, considering that the effectiveness of the last interview meeting has not completely faded, he has asked the product department to communicate with the opposite party, at least to change the color, so as not to be too similar.

Fang Zhuo was also very confused. Penguin should reflect on and discuss the previous incident, why is it still like this.

The car arrives at the villa.

When Su Wei got out of the car, she found that there were already guests.

"President Liu?" Su Wei recognized Liu Suyi, the president of Yongke Real Estate.

"Good evening, Mr. Su." Liu Suyi greeted with some reluctance, and then greeted the boss who got out of the car.

Su Wei glanced at Fang Zhuo, then at Liu Suyi, who had droopy eyes, and said with a smile, "If you're so listless, Mr. Fang is going to sell stocks, right?"

Liu Suyi: "..."

He just came here on this notice.

Seeing this, Su Wei really guessed right, the surname Fang is not authentic, at least she will wait for Yongke Real Estate to completely build the new headquarters before selling it.

"You guys talk, I'll go upstairs." She couldn't bear to stay at the scene any longer.

"Go in and sit down, Mr. Liu." Fang Zhuo spoke in a friendly voice.

Liu Suyi took a breath of the relentless cold air in late November, and followed the boss into the living room.

However, before he even drank any water, he heard Boss Fang's very straightforward announcement.

"I'm going to absorb Morningstar's shares, and trigger a general tender offer after reaching 30%." Fang Zhuo took a sip of water, "It just so happens that I have shares in Yongke Real Estate, which will come in handy this time."

Liu Suyi did not expect Yongke's first shareholding reduction from the boss to be against such a background.

Morning star, morning star, you star fell from the sky, don't hit me on my head...