Reinventing the Millennium.

Chapter 1106 Changes (4k)



Chapter 1106 Changes (4k)

Chapter 1106 Changes (4k)

The competition between Yike and Penguin has become extremely fierce after the end of the traditional Spring Festival.

Products, media, and the stock market are still working from multiple angles.

To say that there is no competition between Yike Department and other companies, e-buy and Taobao of the same level, and investment in Sogou engine with a weak sense of presence are all competitions, but to a certain extent, Penguin is the most intense, and it can alarm the competent authorities. , Down can stir up public opinion on the Internet.

The movement in early March was just another manifestation of the rivalry between the two.

With the continuous decline of Penguin's stock price, some anonymous people got a lot of likes from Zhihu's perspective.

"Different companies of Yike Department are responsible for different businesses, and the competition style is naturally different. Yixin is an independent company in name, and the actual technical support and development strategy are obviously directly led by Yike. At the very least, it can now be regarded as Yike A department with great authority."

"Think about it, Yike Company was captured by Mr. Fang himself, and its competitive style is naturally consistent with Mr. Fang's personal maximization, so the friction with Penguin is extremely fierce."

Having said that, it seems very reasonable, even Su Wei, who dived around Zhihu, couldn't help but like it, which is a bit interesting.

Penguin finally ushered in a buffer time of two days on the weekend after the resumption of trading for four consecutive days.

What should I do if the stock price falls?

In fact, Penguin has ample funds, which will not be affected either at the investment level or at the business level. What is really affected, apart from market confidence, may be the confidence of its employees.

Communication is Penguin's stronghold. In the past, Penguin won most of its competitions, but there were also a few losers, such as Paipai.com and Penguin Weibo. These are very important projects that have not been promoted in the past two years.

It's just that if this type of business loses, it loses. With the communication in hand, the traffic base is not hurt at all, and it can always enter the next profitable business.

However, when Yi Ke brought the flames of war to the mainland, this was really a situation that Penguin had never seen before...

Leaving aside the depreciation of stock options in hand, the most intuitive feeling of many people is the pressure of project progress and planning.

Xi Shilin is the team leader of the Penguin mobile communication project "CC". The project he is in charge of is a little later than the micro-innovation "Letter", but it is only less than two weeks later.

After returning from the Chinese New Year this year, Xi Shilin was notified that "CC" would merge into the SNG social network business group with the adjustment of the group structure, and use the resources of the business group to further seek the incubation of the project.

He has mixed feelings about this result. On the one hand, it is indeed possible to obtain resources, and on the other hand, he feels that there is a huge sunk cost in obtaining "letters" imported by a large amount of traffic. Mobile communication projects including "CC" may be continued. delay.

However, Xi Shilin never expected that the entire "CC" project would be cut off just on the fourth day after being merged into the SNG social network business group!

At the same time, two other groups with similar backgrounds also disbanded.

If it was going to be cut before, why should it be merged into SNG?If it was going to be cut before, why were you still looking for docking resources the day before?

Even, the last order Xi Shilin received was to expand the scale of R&D members.

Such a sudden change made him rush into Vice President Liu Chengmin's office immediately, looking for an explanation for his team.

"Xi Shilin, this is not just what I mean." Liu Chengmin said very frankly, "This is not the first time that Liu Chengmin has experienced this situation today, "In this situation, Mr. Liu and the others all think that everything is focused on strengthening 'letters', and it is not us now." You can adjust the time calmly, you are Penguin's employees first, and then CC's team members."

After a few arguments, Xi Shilin could only accept the result with a sense of loss.

He can also understand if he wants to make way for the "letter", but can this hasty way really bear good results?

On Saturday night, Xi Shilin did not work overtime, and invited several colleagues to drink together, and the atmosphere was very dull.

I don't know when, the high spirits turned into depression.

"If you can't take it easy, can you change it day and night?" Xi Shilin drank two bottles of wine, and suddenly said what he hadn't said in the office.

"Forget it, let's see the result. If the letter is completed, then everything is right." The other drinker was even worse. CC was merged into the letter anyway, and he was waiting for further arrangements after the dissolution.

Xi Shilin said coldly: "What if the letter doesn't work?"

"Then what can I do? Is it possible to invest in Yike? The letter is not successful, and there is still QQ. The sky is falling and there is a tall man to support it. How can you still have more stocks than the boss? They are more anxious than you." Come on, drink."

Xi Shilin silently drank a glass of wine, always feeling that something was wrong inside and out.

After drinking like this until the end, thinking about joining the "Letter" team soon, Xi Shilin only had the last emotion left.

"I'm most annoyed that the letter has been read. I originally wanted to use CC to turn it over, but now I can only pinch my nose and patch it."

……

Penguin was not idle during the two days when the Hong Kong stock market was closed. Many departments were working overtime for meetings, and the conference room of the general office was open from morning to night. Some unrelated twigs and vines.

This year is likely to be the year that determines the success or failure of the mobile communication field. The top management has unified their understanding. The Yixin attack launched by Yike is the biggest challenge Penguin has faced since its establishment!

On Sunday afternoon, President Liu Chiping held a press conference again. First, he explained the goals of the company's structure again, and second, he announced Penguin's 2009 financial report.

Penguin's annual revenue was 122.6 billion yuan, an increase of 72.7% over the same period last year, and its net profit was 49.56 billion yuan, a year-on-year increase of 84.7%. The diluted earnings per share was 2.63 yuan, and the dividend plan was 10 Hong Kong dollars for every 4 shares.

In the first half of the year when the global economy was generally affected by the financial crisis, Penguin delivered a beautiful performance answer sheet.

After this press conference, the media and the industry generally believed that Penguin's stock price might be temporarily stabilized.

Similarly, Fang Zhuo gave a similar judgment on Sunday night.

"Penguin's share price is almost the same, it is still a communication giant, and the traffic import of incoming letters is also good, but the import like this is not yet fully powered."

Fang Zhuo didn't work overtime on Sunday, so he took a vacation for himself. It happened that Lei Jun from Mituan called, so he saved a meal, and inevitably discussed Yixin's performance this time and Penguin's response.

"Penguin may not be able to fully utilize its power. If it intensifies its efforts and forcefully drains traffic, it is likely to force users to Yixin. This time, they can really choose between the two, and users also have a rebellious mentality." Lei Lei Jun said so.

Fang Zhuo nodded slightly. Indeed, Penguin already had scruples.

He re-watched Penguin's structural adjustments in the past two days. Things like SOSO Maps and SOSO Search seem to have slowed down. Originally, Penguin had converted its search business into an independent search engine in the fourth quarter of last year, but changed it last month. back.

This may be due to consideration of the impact of the decline in search advertising revenue on revenue, and then worrying about the pressure of multiple factors.

"Well, Penguin needs to increase its horsepower, but it is difficult to increase its horsepower. This is the reason why I sold Penguin stocks." Wang Fengyi said coolly, picking up his wine glass.

Lei Jun only glanced at Wang Fengyi out of the corner of his eye, so it goes without saying.

"Brother Wang has great insights." Fang Zhuo praised, and then said, "Mobile Internet is subversive, and the money from the sale will be worth more if it is subversive."

Wang Fengyi hesitantly said, "Then continue on Yixin."

"Wait until we run out of money from China Unicom." Fang Zhuo didn't bluntly refuse.

Lei Jun took the initiative to speak at this time: "Mr. Fang, Mr. Wang, we plan to open another round of financing in the second or third quarter."

Fang Zhuo and Wang Fengyi looked at each other in surprise.

"Mr. Lei raised a lot of money recently?" Wang Fengyi asked directly.

"Online and offline promotion fees are getting higher and higher, peer competition is getting stronger and stronger, and Mituan is also giving cash back to users recently. This part is really burning money beyond my expectations." Lei Jun said this trip The main purpose is stated.

Hundreds of group buying projects are in chaos. Inviting users to rebate cash is like a cup of stimulant with poison. If others use it, it is difficult for Mituan not to keep up. When a leading website like Mituan follows, other companies will become even crazier. up.

It's a vicious circle.

However, Lei Jun does not think this trip will be disappointing. Mr. Fang advocated that Mituan should also keep up with the pace of burning money, and first burn all small and medium-sized projects to death...

However, after he finished speaking, he suddenly found that there was no response.

It's normal for Yixin's executives, Zhang Xiaolong and Li Lan, who came to dinner this time not to speak, and it's normal for Wang Fengyi... It's normal for Wang Fengyi to see Mr. Fang not talking, but why did Mr. Fang become silent all of a sudden?

Lei Jun's heart beat suddenly beat faster.

Fang will never change, right?

"Oh, what did you say just now?" Fang Zhuo returned to his senses, "Suddenly thought of something about Yike's mobile phone."

"Boss Lei said it would be too expensive to give cash back to users." Wang Fengyi saw some signs of the change in Boss Lei's mood, and said with a smile.

Fang Zhuo nodded: "Yes, it must be burning money. This is directly exchanging money for users, and it's not as unique as Yixin's Spring Festival Gala. Well, it's good to have funds prepared."

He thought for a few seconds, and said: "Brother Wang has money in his hands, he can pursue investment, and Yike has plenty of funds, oh yes, I met a partner of a venture capital institution when I was in Beijing during the Chinese New Year, and I asked Xiao Liu to ask Whether he has intentions or not, I feel that he is also a good person.”

Wang Fengyi let out a "cough" and sat up slightly: "The ones in the capital? What's their name?"

Fang Zhuo thought for a while, but didn't remember the name, and looked sideways at his secretary Liu Zonghong.

"It's Mr. Yan Chaobin and Mr. Yan from Qile Venture Capital." Liu Zonghong replied immediately, thinking to himself, Mr. Yan's agarwood is really a gift.

"Last time we met, I was quite professional." Fang Zhuo smiled.

Wang Fengyi nodded slowly, never heard of it, where did it come from?

"Collect more resources, Mr. Lei, wait until this wave is over before introducing..." Fang Zhuo suddenly paused, "I forgot that Mr. Lei is an angel investor, so I don't need to introduce it."

"Mr. Fang, I am Ye Luzi. I used to run around by myself before." Lei Jun said truthfully, "If Mr. Fang had spoken, the effect would definitely be different."

It is because he has been in the venture capital circle that he knows that Mr. Fang's reputation in it is better than that in the business circle.

Fang Zhuo let out a "huh" without being modest, the rice ball should be burning vigorously.

"I think Taobao's Juhuasuan is very interesting this time. The idea of ​​group membership and its e-commerce really complement each other." Lei Jun praised the industry's dynamics, and said, "Mr. Li's Dangtuan.com is also very popular. Big, I heard that Groupon in the United States may also have the intention of entering the domestic market.”

Wang Fengyi has been paying attention to the changes in the group buying market, and he also shared a few observations of his own.

Just as Fang Zhuo was about to speak, his secretary Liu Zonghong suddenly approached him and said a few words about the news he had just received.

Said Cao Cao, Cao Cao.

Dangtuan.com, founded by Li Guoqing, is quite popular in the group buying market. It has just "hidden more ways" of Yipay in the payment settings of the website, that is, the first sight of the user's payment page is "Tenpay". And "Alipay", if you want to use "Easy Pay", you need to click "More" to display it.

In the domestic electronic payment market, Alipay is leading, Yipay is inferior, and then there are other payments that are disconnected. Tenpay of Penguin has a small share.

For a long time, the payment in the group buying market is generally compatible with Alipay and Yipay. This is determined by the size of the user, and the time for staking land cannot be reversed from the user's habits.

Like Lei Jun’s Mituan.com, there was only Yipay at the beginning, but Fang Zhuo did not stop Alipay when Ali approached and promoted it.

Now, this Dangtuan.com...

After Fang Zhuo heard the secretary's news, he didn't bring it up for discussion.

However, the next day when he saw that Penguin had indeed stabilized its stock price at the opening of the market on Monday, but when it was fluctuating, Li Guoqing actually called to explain the situation of his website.

"Mr. Fang, you also know that our Dangtuan.com is invested by Penguin, and they also have a lot of say. My old Li is also under pressure." Li Guoqing did not have the previous confrontational attitude at all, "Originally, Penguin asked to be removed. Pay, but I firmly disagree, and in the end I had to compromise and make a 'pay more'."

"It's okay, Qingzi, I understand." Fang Zhuo said calmly.

When Li Guoqing heard the familiar address, he paused for a moment before continuing: "Mr. Fang, our dangtuan.com welcomes all kind investments. I now think that the domestic group buying market is really promising, and I am very grateful to you, Mr. Fang." The pointers to me before."

Fang Zhuo said "hmm" twice. If he wanted to give advice, he did have it before, but he also refused to invest when Qingzi came to him.

After putting down the phone, he thoughtfully said to the secretary, "Qingzi has made progress."

Fang Zhuo thought about the small waves of electronic payment, and his expression gradually became serious.

Seeing the boss's expression, Liu Zonghong just made tea in silence. Mr. Li has made progress, so is Dangtuan.com right to die?

……

On Monday, Penguin's stock price fluctuated, but it was much better than the sharp drop in the resumption of trading last week.

Li Guoqing looked at the trend chart on the Hong Kong stock market and felt the fierce competition between Penguin and Yike, and he couldn't help being startled. The two giants are really not bragging.

But it's good for yourself.

After Li Guoqing made the call to the head of Yike, he thought about his attitude for a while, and then called Liu Chiping, the president of Penguin.

Dangtuan.com is in full swing. This fire is the fire of burning money. If you want to continue the fire, you have to continue to burn.

Connecting with penguins is much simpler.

——I, Li Guoqing, have hidden Yipay, and I will continue to be a group buying guy, so hurry up and send money.

Simple and smooth.

(End of this chapter)


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