novelslam Chapter 1110 Push like this (5k)
Chapter 1110 Push like this (5k)
Chapter 1110 Push like this (5k)
Lei Jun did not expect that his first day in Lin'an would be spent like this.
At 11:30 in the middle of the night, he walked out of the prison.
The night in Lin'an in March is very cool with the water vapor of the West Lake.
A group of people walked quietly on the road, and they resumed communication when they were a little further away, but they heard voices behind them before they had chatted a few words. It was Cai Qingjiang, the current city manager of Dangtuan.com, and a group of people.
The two groups of people were released at intervals.
Seeing the group of people making trouble today, especially the former boss who surprised him, Cai Qingjiang began to mutter indistinctly.
"Horn!" Geng Deheng stretched out his hand.
The person next to him quickly handed over the returned crime tools.
Geng Deheng turned on the horn, doubled his fighting power, and shouted in the street: "The surname is Cai! There will be another time, I will kill you!!"
Cai Qingjiang didn't expect that the big man who grabbed him before would dare to be so arrogant just a few steps away from him. He wanted to yell back, but seeing a group of people staring at him, ready to move, he closed his mouth tightly again.
This, this Mr. Lei, why did he change his style?
Cai Qingjiang and his group were silent, like a defeated rooster, quietly left along the street.
Geng Deheng handed the trumpet back, nodded in satisfaction and said, "We have to let this surnamed Cai distinguish between big and small kings. From today onwards, this is Yi... a market dominated by rice balls."
Mr. Lei didn't mind Mr. Geng's mouth, but thought Mr. Geng was hardworking...
Although Mr. Geng looked strong and strong before, I didn't expect him to be so good at displaying his strength!
"Let's go, Mr. Lei, go to eat supper, I'll ask someone to make an agreement with the restaurant." Geng Deheng turned his head and said to Mr. Lei.
"Ah, okay, okay." Lei Jun still had obvious discomfort.
After sitting in the car, Geng Deheng noticed Mr. Lei's slightly weird expression, and said with a smile, "Mr. Lei, is this your first time entering the game?"
Lei Jun thought for a few seconds, then nodded slowly: "This is indeed the first time."
Then he said: "But when I was young, I was about 21 years old at the time, and I gave lectures to the Ministry of Defense, about anti-virus technology."
Lei Jun thought of his youth, and what he saw tonight, and suddenly felt amused, and shook his head: "At that time, I was a fledgling, and the lecture time was set for 2 hours, but I finished the lecture in 15 minutes, so I had to read it again. "
Geng Deheng gave a thumbs up: "Mr. Lei is amazing, Mr. Lei, you are engaged in strategy, and we just do this kind of rough work."
"No, Mr. Geng, you guys really impressed me today..." Lei Jun said from the bottom of his heart, "I admire you."
He originally wanted to say open eyes, but he felt that the word was not very appropriate.
"It's just pushing the job, that's it." Geng Deheng didn't feel complacent, but said, "We still have a lot to do."
Lei Jun started out with technology, and later turned to management and investment. He has rich experience, but compared with what he sees today, he is indeed relatively gentle.
He is a diligent learner, and suddenly there are important things in his mind that he didn't grasp all of a sudden, appearing and disappearing.
The supper is a packaged Tonglu restaurant, the taste is a bit spicy, which is suitable for the cool late night.
While eating, Geng Deheng talked with the team about the mission of Laian'an this time. Instead, it was not pragmatic, but more pragmatic. It was to promote spirit and demeanor.
They ate until one o'clock in the morning before a group of people finished eating.
"Boss Lei, why don't you go to the hotel to rest first? You're tired after tossing around, and you still have work to do tomorrow." Geng Deheng said politely to Mr. Lei.
Lei Jun was startled, and asked, "Aren't you going to the hotel together?"
"Let's go shopping casually and do some small work." Geng Deheng said with a smile.
Lei Jun adhered to the mood of learning, and insisted: "Mr. Geng, let's go together and see if there is anything I can help."
Geng Deheng didn't refuse when he saw this, and after simply assigning people, he continued to sweep around with Lei Jun and two employees.
At one o'clock in the morning, there were almost no people on the street, only the bright street lights.
Geng Deheng stopped and walked, raised his head to observe from time to time, and then said: "Xiao Li, give me a stack, you all from the end of the street, and Mr. Lei and I from this side, pay attention."
Xiao Li took out a stack of materials from his bag, and walked forward quickly with another colleague.
Lei Jun took a closer look and found that the promotional materials in Mr. Geng's hand were from the competitor Dangtuan.com.
He was a little confused, when did this happen?What are you doing with these?
"Come on, Mr. Lei, let's help our friends and merchants promote it." Geng Deheng took out glue from his bag again, and said as he walked, "As for the merchants on this street, we will post it to Dangtuan."
"This..." Lei Jun asked, "What is this for?"
While speaking, Geng Deheng had already walked to the door of a closed business, coated the dangtuan.com flyer with glue, and stuck it crookedly on the glass door.
After he finished posting, he turned his head and smiled, and asked, "Boss Lei, is it conspicuous? Is it beautiful?"
"Conspicuous, beautiful...ah no, it's not beautiful..." Lei Jun suddenly understood halfway through his words, isn't this just the dog skin plaster on the telephone pole stuck to the door of someone's shop!
When the store opens tomorrow morning, the first thing to do is tear off the leaflets!
Geng Deheng nodded in satisfaction, and said, "Boss Lei, let's go, hurry up, let's stick it with super glue."
Lei Jun was stunned, it's still super glue, it's not easy to tear, right?
Geng Deheng saw that Mr. Lei did not reach out his hand, knew that he was a gentleman, and did not force him. He said as he walked, "Mr. Lei, we are going to make a batch of roll-up banners with exquisite rice balls for promotion tomorrow. There should be some in Lin'an, right?"
Afraid that Mr. Lei would not understand, he explained: "Roll-up banners are the kind of posters that stand up. If possible, we have to combine the names of each merchant to produce a batch. It will cost a little, but it will not be too high. "
Lei Jun naturally knew about the poster, but his thoughts were still immersed in the super glue, and he couldn't help asking: "The glue..."
"It's okay, we have glue remover, and we will remove it for the merchants when they spread out in the next two days." Geng Deheng walked forward with the leaflet, "We have a complete set of tools."
Lei Jun: "..."
Mr. Geng, what on earth are you doing!
"It's all a small trick, a small trick, let's see if it can have some effect." Geng Deheng muttered, "After all, you are the city manager and you were directly pried away. The impact is really big, there is no way."
Hearing Mr. Geng's words, Mr. Lei thought that this was Mituan's own business, he hesitated for a while, and still pulled the bottom line, and silently asked for a poster to be posted at the merchant in front.
"Wait, Mr. Lei, go around the side." Geng Deheng made a route gesture, and then pointed to the camera above the roadside facade, "Be careful not to be photographed, and be prepared."
Lei Jun: "..."
He suddenly understood what Boss Geng was doing with his stop-and-go observations.
No, Mr. Geng, what on earth are you doing!
Lei Jun had no choice but to say: "Mr. Geng, your methods of push...how, how..."
"It's all based on practice." Geng Deheng chatted without delaying his work. "Anyway, we will plow through the market and friends in Lin'an this time, and get most of it first, and the remaining small parts will be done slowly."
"Mr. Geng, you are also doing Yipay promotion in Yike now..." Lei Jun found that he could only speak half of what he said today, and he seemed to be offending others when he finished speaking.
"The offline promotion of electronic payment is actually simpler. Now we and Alipay are the main influencers." Geng Deheng talked about his original work content. It is even more on the side of the guard.”
"Is Alipay's local push also very stylish?" Lei Jun finally found a neutral description, style!
"Ali's local push team is also an iron army." Geng Deheng mentioned his opponents, his expression was obviously more dignified, "They are very agile and have a lot of experience. As for the current president of Taobao, Lu Zhaoxi, Mr. Lei knows that he also came from there. .”
"Alibaba was a B2B business in the early years, and their local promotion team sold tens of thousands of members. It was to grow rice on the concrete ground and build forests in the desert!"
Accompanied by Geng Deheng's praiseful "tsk", he accurately pasted the dangtuan.com flyer crookedly on the door of the merchant.
Mr. Lei didn't know how to describe this scene. After a few seconds of silence, he asked, "Mr. Geng and Mr. Lu still have a story?"
"That's gone. Mr. Lu and the others made their debut early, and our business is irrelevant, so we can't tell a story." Geng Deheng said with a smile, "When I joined the company, I was engaged in video players. The competition was not too bad, but the domestic market did not do well, but fortunately Mr. Fang took us to switch to mobile phones in time, oh, we were transferred to e-buy to help out for a while, and now we are focusing on e-payment.”
He sighed: "The Yike brand is now up, which makes our work a lot easier. In the final analysis, the product is powerful, and everyone's work is easy."
"If the products are all converging, it's not easy to do."
Lei Jun felt that there seemed to be something in his words.
The current group buying market is indeed quite similar, and everyone learns from each other very quickly. Therefore, he always feels that Mituan can cultivate his inner strength by playing steadily. However, the situation is such that he can only follow the speed of burning money. We have to survive first and then talk about other things. .
Lei Jun marked the topic of "convergence" in his heart, and planned to talk about it in a few days.
He looked at Geng Deheng who was firmly sticking up the leaflets for a while, and finally heaved a sigh. He took a few pieces of materials from his friends, silently avoided the cameras as much as possible under the guidance of familiar hands, and worked hard for the future of Mituan.
From posting at one o'clock in the morning to two o'clock in the morning, this job is considered busy.
"Go back to sleep. I have to get up early for the morning meeting tomorrow. This time, Mr. Lei, I will be the city manager of your Mituan in Lin'an." Geng Deheng was still in good spirits at two o'clock in the morning.
Lei Jun is a little tired, today is not only physically exhausting, but also mentally exhausting.
He felt Mr. Geng's passion for doing things, and said, "Mr. Geng, what do you think we should do with the business of Mituan Lin'an this time?"
Geng Deheng said in a deep voice: "What should I do? Do something special!"
Lei Jun suddenly realized one thing deeply, Mr. Fang's selection was definitely not for no reason, and Mr. Geng's energy may be what Mituan is lacking now.
The next morning, Lei Jun woke up early without setting an alarm clock, but he unexpectedly found that most of the people in Yi Ke's push team had already had breakfast.
Lei Jun ate breakfast wholeheartedly and saw Geng Deheng directly outside the hotel, not caring about other people's eyes, and his voice was extremely loud to encourage the whole pushing team.
"Today is our first day of official work in Laian!"
"Today's task is to sweep the streets! Sweep the streets! Sweep the streets!"
"Each group must be familiar with the street merchants in charge!"
"Come on, I'll call Mi Tuan, you guys call Come on!"
Geng Deheng was full of passion and shouted: "Rice ball!"
The ground push team responded loudly: "Come on!"
"Rice balls!!"
"come on!!"
Geng Deheng was very satisfied, and clapped his hands vigorously, indicating that the various groups started today's work.
Lei Jun inexplicably felt a little... uncomfortable, even though he was cheering for his company.
"Mr. Lei, you don't need to follow us today, just help coordinate the material work." Geng Deheng made a request, "We have a report session at night, and you can listen to it together."
"Okay." Lei Jun agreed.
Geng Deheng hesitated for a moment, and then made another request: "If Mr. Lei doesn't shout slogans with you tomorrow morning, it's better not to appear in front of everyone, so as not to dampen your passion and belief in doing things."
Lei Jun: "..."
You rice balls, me rice balls?
"Start early, beat the blood, report late, and push the results." Geng Deheng said seriously, "Mr. Lei, it's not that we Yike will win this competition. Everyone must go all out!"
Lei Jun let out a "huh".
Geng Deheng looked at Lei Jun and the Mituan executives next to him, and said decisively: "I don't know anything else, but in the current situation of group buying, without a well-disciplined ground pushing iron army, your strategy like that is absolutely impossible." success!"
He dropped the last sentence: "Boss Lei, think about it carefully!"
Lei Jun was taken by surprise by such a sudden attitude. He watched Boss Geng lead people into the car, and then looked at the senior executives of his family who were not looking good, and vaguely felt the fuse of the other party's words.
"Zhuo Wanming, you shouldn't have been laughing by the side just now." Lei Jun looked at Vice President Zhuo Wanming.
Zhuo Wanming also didn't expect that Yi Ke's Geng would always have such a big reaction. He looked at Yi Ke's business car that was gradually going away, and remedied: "Tomorrow I will shout with them."
"The sense of ritual can enhance cohesion." Lei Jun said so.
"Then, Mr. Lei, you'll be together tomorrow." Zhuo Wanming said after hearing the words.
Lei Jun didn't want to do that from the bottom of his heart, but after thinking about it, he even did the thing of sticking leaflets on people's doors at night... What can I do if I cheer up?
He nodded slightly, temporarily agreeing to the request to strengthen cohesion together.
To do things, you should trust professional people.
but……
After an extraordinarily hasty and fulfilling day, Mr. Lei did not expect Mr. Geng and the others to be so professional at the time of the late report!
"Remember, Group 3 has added 19 stores on Yan'an Road!"
"Oh, Group 4 had a commercial dispute with Tuanbao.com and seized a copy of the signboard, yes!"
"The 6 groups interfered with the normal operation of Dangtuan.com today, very good! Get another electric speaker tomorrow!"
In the evening report session with a warm atmosphere, the Yikeditui team not only targeted Dangtuan, a competitor, but also dealt with Tuanbao, which has the most cities.
The circle is said to be small or big, and Cai Qingjiang, the city manager of Mituan, did not hide the job-hopping from other friends and businessmen, so some of them stopped by to play the autumn wind.
Yike's local promotion team did their part, successfully intensified the conflict, and once again interacted with Tuanbao.com on disputes, and gained the upper hand with their rich experience.
Standing on the stage in the conference room, Geng Deheng summarized the results and was very satisfied with today's work.
"Anyone who dares to mess with our rice balls, come and beat the whole family! If we can't beat it, let Mr. Lei and Mr. Fang figure out a way! Don't worry, we will always have Mr. Fang's support behind us!"
Geng Deheng ended the evening report with this sentence.
From yesterday to today, Mr. Lei has to admit that although many of Mr. Geng's actions are beyond his imagination, he is indeed extremely passionate and devoted!
And the sentence in the morning, "Without a well-disciplined ground push iron army, your strategy of this and that is absolutely impossible to succeed" has gained more and more approval in my heart.
"President Geng..." Lei Jun waited until everyone in the conference hall had dispersed, and offered to throw a cigarette to Geng Deheng.
Geng Deheng ignited it, took two puffs, and said with a smile: "Boss Lei, I am rough in my work, and I can't speak more than my brain. Please forgive me if I offend you."
"No, no, Mr. Geng, I'm learning from you." Lei Jun said solemnly, "You're right, if we can't push Tiejun, it's hard for us Mituan to succeed."
Geng Deheng said hesitantly: "Mr. Lei, whether Mituan can succeed or not, I was talking nonsense before with my temper, but this promotion work is the law of the jungle, and there is no morality to talk about life and death."
Lei Jun's heart grew more and more admiring for Mr. Geng, whose style was completely different from his own. He pondered for a while and said, "Mr. Geng, would you like to be in charge of the rice ball more in the future?"
With a cigarette in his mouth, Geng Deheng smiled and said, "Boss Lei wants to poach me? Hey, let's talk after we survive."
Lei Jun choked.
At this moment, there was a call from Boss Fang on his mobile phone.
Lei Jun gestured to Mr. Geng, then walked to the side: "Hello, Mr. Fang."
"Mr. Lei, when are you going back to Shencheng? We have recently settled the financing, and Mituan took advantage of the opportunity to spread the slogan of 300 cities." Fang Zhuo asked on the phone.
"Mr. Fang, I will study in Lin'an for a few more days to learn the discipline and style of the Yike team." Lei Jun said sincerely.
Fang Zhuo laughed twice: "Boss Lei, um, Boss Geng is experienced in ground pushing work, you don't need to watch, I believe he can do it."
"No, Mr. Fang, I'm really learning Mr. Geng's method of ground pushing." Lei Jun insisted, "I'll go back to Shencheng next week."
He has already realized today what the looming thing that appeared in his mind in the early hours of the morning is the improvement of Mi Tuan's city management level, and the iron army spirit promoted by Yi Kedi.
When Fang Zhuo heard what Lei Jun said, he thought for a while, and said tactfully: "Well, ground push, this work of ground push is generally stronger, but it is not a bad thing if it is stronger, Mr. Lei, then we can see you next week. "
If Mr. Lei hadn't put himself in the position to participate in and observe the promotion work, he would only think that Mr. Fang's so-called strength is a normal adjective, but now hearing such words...
Mr. Fang's description is so restrained!
(End of this chapter)