Reinventing the Millennium.

Chapter 1158 The Little Man's Leather Face (4K)

"Read" is an important feature of Penguin Letters.

As one of the two major products in today's mobile communication market, this is also a distinguishing function in Penguin's publicity.

From its launch to the present, it does have some complaints and negative reviews, otherwise, the PR department would not pay attention to this aspect of maintenance.

However, judging from the overall feedback, the vast majority of users can get used to it and even like it.

Ma Huateng's own feelings are not important, the feelings of the general office executives are not important, and the feelings of the R&D department are not important. The most important thing is the feedback from thousands of users.

However, there is a problem with the mechanism of adjustment based on user feedback...

How far did this result deviate?

Facts have proved that regardless of whether it has been read or not, Penguin can rely on its own traffic to reach tens of millions of software users. Then, as long as the scale continues to increase, this feature will not become a big problem.

But the premise of all this is that there is no Yike who is eyeing you, and there is no Yixin launched by Yike.

Even now, Letters is in a lagging position and is catching up, so it should pay more attention to user word-of-mouth.

Last year, on the National Day, Yixin was launched. At that time, there was a saying that was widely circulated on the Internet - "I didn't have to choose before, but now I want to choose Yixin".

As long as there is no choice, regardless of whether it has been read or not, Penguin is confident that it will also give birth to a communication product on the mobile terminal, allowing users to adapt to themselves.

But now it is optional, they can not adapt to this different function.

This is horrible!

However, Yixin, which was originally the leader in the number of users, said that their proportion of active users is very high. How high is that!

Things go back in time...

At the earliest, Yixin claimed that it had conducted a small-scale test and would launch the "read" function on a large scale. At that time, the YMS software store was full of praise.

Including Weibo, there are also praises from Yishui!

Look now, that is really "one water"!

It is precisely because of Yixin's wading ahead, and the letter eager to catch up on the mobile terminal, that micro-innovation has been carried out, and the "read" function has been carried forward.

Similarly, the letter also received praise from the YMS software store.

As the most active place for smartphones, the user reviews of the YMS software store have always been the vane of software products, and Weibo and Zhihu outside it have always had extremely high-quality feedback.

Looking at it now, around the "YMS store, Weibo, Zhihu", the portals, forums, and major brand app stores that spread outward... I am afraid that they have all been publicized.

The Internet is big, but tracking reviews around a piece of software is small.

As a giant in the domestic market, Yike obviously has a strong ability to commit crimes.

However, the most paradoxical thing is that the "read" of the letter is a result of hard work and micro-innovation, and it is an imported product from TMD.

This left Ma Huateng speechless.

Back to reality, now it is just four words, the matter has come to this...

To go or to stay?

Is "read" really that bad?

What is the attitude of the vast majority of users to this function?

The discussions at the general office meeting did not yield a clear result.

Ma Huateng even felt that under these fierce quarrels was an undisguised weakness.

There is a problem with everyone's confidence in this product.

Everyone's judgment of current and future competition has also deteriorated.

If the people in the public relations department didn't find the problem, would this "third party" have been helping Penguin's free public relations?

The meeting of the general office is over, and the next day we will continue to discuss major issues involving letters.

Ma Huateng returned to his office, took his mobile phone, opened the letter, and then opened a dialog box, and saw "read" on it.

He was a little bewildered.

When this function was first launched, I also felt a little strange, but after using it, I felt that it saved communication costs very well. Is this an illusion?

Even if you see it but don't reply, everyone should be able to understand it when you use it. I understand what you have read, and you understand what I have read and can't reply.

Ma Huateng put away the phone blankly.

As a user, no matter how you feel, you are only one person. Even if all Penguin employees add up, it is far less than the 1 million users.

Perhaps, let the user decide directly?Initiate questions directly in the software to decide whether the function will stay or not?

Will this cause a crisis of public opinion?

Or just remove it silently?

Gan, the eager Yi Ke will never miss the opportunity to expand public opinion.

Messy thoughts linger in my mind.

When Xu Chenye from the Penguin Five walked into the office, he saw Pony staring at the ceiling quietly with his neck up.

He had hardly seen Pony's body language before, so he couldn't help being surprised.

"Pony, you said that the letter is really difficult to handle."

Xu Chenye used this sentence as the beginning of the exchange, but did not get a response from the head.

He thought for two seconds and said, "Mr. Fang called me."

Ma Huateng immediately sat up straight, and shifted his gaze over: "What is he going to do again?"

"Just kidding, he didn't fight." Xu Chenye smiled, "I'll stimulate you."

Ma Huateng: "..."

It's not funny.

What's even less funny is that he was really stimulated.

He stood up on the table and paced back and forth: "I really didn't expect Yi Ke to do such a thing, he would do it like this a long time ago, you think, Yi Xin hasn't used the read function from the beginning to the end, right?" ?”

Could it be that there is no such thing as a so-called small-scale test?

This function is easy to reproduce. At the beginning, Laixin learned it too quickly, and Yixin's feedback was very natural. I didn't expect any traps at all.

I can't see it at all now.

"Who knows? It doesn't matter now." Xu Chenye shook his head and said, "I understand now that there are two completely different states of making products calmly and in a hurry."

The timing of Yixin's launch was too good. It occupied the commanding heights during the 3Q war. The public opinion was huge, and it was promoted by Yike's resources, which made Penguin eager for success at that time.

So step by step, the letter is what it is today.

3469 million letters can be called a success, but this is still far from the requirements of Penguin.

Penguin, which is number one in PC communication, cannot be number one in mobile, which is a failure.

"Yes, we are in a hurry." Ma Huateng had to admit this, and said, "But it's hard for us not to be in a hurry."

Because Penguin faced Yi Ke this time, but the timing of the opponent's entry was extremely tricky.

"Yes, it's Mr. Fang after all." Xu Chenye said with a smile, "I've calmed down now. The opponent is Mr. Fang, and anything can happen. It needs to be discussed, since it’s a competition, let’s learn it to the end, Yixin doesn’t use this function, we just drop it now.”

Ma Huateng was silent, too ugly.

Can't you boost your confidence a little bit?

He said slowly: "I always feel that 'reading' is not without living space."

"I'm afraid that there is no time for it to survive now." Xu Chenye said bluntly, "The pressure on Yi Xin is getting bigger and bigger. It's not shameful to learn from the one who runs ahead."

He felt, don't make noises, since Yixin is the first, regardless of whether this function is an important factor, then stick to the flow + learning style of play.

"After downloading this function directly, what about the user habits we have cultivated? Will we lose some users?" Ma Huateng said, "Yike will never miss this targeted opportunity."

"We can roll off the function in batches." Xu Chenye said as he planned, "What kind of questionnaire survey and market evaluation are we going to do? We have to admit now that Yixin has done a good job, and Yixin is the current benchmark for this track. .”

What he said was what the general office had discussed before.

Xu Chenye's attitude is very firm, as long as he corrects the mistakes in time, the enemy is so determined to help you defend, what else do you have to think about?If it's really that good, why doesn't Yixin use it?If the advantages outweigh the disadvantages, why didn't the one with the surname Fang go up?

Ma Huateng sighed: "3469 million."

What he saw was that now it is not necessary to make decisions based on 3469 million, but to make decisions based on other factors and competitors. Penguin is the overlord of communication...

"Winner and loser, this decision does have a certain cost, but the cost will increase in the future, and now is the time to stop the loss." Xu Chenye said seriously, "The situation of the letter is already very dangerous, and the time for the second half of the year is very critical. , if we can reproduce Yixin's rapid progress in the Spring Festival Gala last year, we can continue to fight, if not..."

He cautiously put forward his final suggestion: "Then we can only let QQ do the benchmarking."

Xu Chenye also saw the circle of friends of the head of Yike, and also believed that there would be an inflection point of competition.

3469 million users is nice, but active users are the ontology.

If the distance is further opened by Yixin, those active users will coerce and fission into a giant.

At that time, Penguin only has the last card QQ left.

Xu Chenye is actually more radical. He has long mentioned directly using QQ to benchmark, but there is always some hope for the users who write letters to catch up.

Ma Huateng frowned and nodded, and directly asked QQ to transform, which would be a complete failure of the letter. This is undoubtedly painful, but it seems to be becoming an imminent choice.

Yixin uses an electronic red envelope to realize the transition of users, and if you receive a letter, you can also transition once...

This year's Spring Festival Gala, Penguin is more and more bound to win.

Ma Huateng thought for a long time, and responded to Xu Chenye's suggestion again: "In early November, if CNR loses, we will push QQ."

CNR will announce the bidding results in early November, and there are less than three months to go, but if the company wins the bid, just wait. The Spring Festival Gala is still an excellent opportunity to catch up.

Xu Chenye let out a "huh" and said suddenly: "When I heard about Yi Ke's public relations today, I really didn't feel angry at all. On the contrary, I became more and more curious about Fang Zhuo's mental state."

He continued: "Tell me, if I call him, can he admit that it's his handwriting?"

"Don't call him, you will be pissed off if you talk to him." Ma Huateng said with experience.

Xu Chenye said with a smile: "I have adjusted my attitude towards him long ago, so I just want to ask him what he thinks."

Ma Huateng stopped talking, he was torn between not wanting Xu Chenye to fight and expecting him to fight.

Xu Chenye took out his mobile phone, looked through the address book, and pressed Fang Zhuo's number.

Beep, beep, connect soon.

"Hello, Mr. Fang, it's me." Xu Chenye greeted.

Fang Zhuo: "Who are you?"

Xu Chenye guessed that Fang Zhuo had deleted his number, and said patiently, "I'm Xu Chenye."

Fang Zhuo repeated: "Who are you, I only talk to Pony."

Xu Chenye almost threw the phone out with a trembling hand.

He took a breath: "Boss Fang, something happened to you."

"Which one are you talking about?" Fang Zhuo replied subconsciously, and insisted, "I only talk to Pony, who do you think you are?"

Xu Chenye's ignorant karma suddenly burned from his heart to his brain...

Seeing this, Ma Huateng stopped listening, took the phone directly, and questioned: "There is a public relations company doing public relations for the letter, isn't it you again?"

"Hey, Pony, that's why I said that it's useless to block the phone, there needs to be a dialogue mechanism between companies." Fang Zhuo greeted, and then raised his voice, "Mr. Xu, don't blame me, your Pony called first." Black me, oh yes, what did you just say?"

Ma Huateng repeated his question.

"Public relations company? Letter?" Fang Zhuo asked cautiously, "Are you spreading negative news about the letter?"

Ma Huateng wanted to talk about the situation, but suddenly felt that it was hard to say anything. The public relations company sent me a letter to help!Still free!

He pointed directly at the core: "Fang Zhuo, stop pretending, it must be you, Yi Ke!"

Fang Zhuo discussed a possibility: "Pony, not only Yike and Penguin have a competitive relationship, no matter what you say, do you think Ali is doing things?"

Ma Huateng was in a trance for a moment, and immediately said: "Fang Zhuo, the phone calls are coming, what are you talking about?"

Fang Zhuo said gently: "Okay, then are you going to pay the public relations fee?"

Suddenly, he admitted in a disguised understatement.

Ma Huateng waited for a few seconds before he recovered. He had no intention of questioning Fang Zhuo today, but since Mr. Xu got through on the phone, he insisted on talking on his own, so he just smoothed over this matter.

He said in confusion and helplessness: "Fang Zhuo, you are really not tired every day, so why don't you just open a public relations company to mess with us?"

"Is it only your public relations?" Fang Zhuo said righteously, "Kuu can go, so can I."

Xu Chenye, who was listening, was speechless. Who is Kou?

"You think you can't do it after reading it?" Ma Huateng asked.

Fang Zhuo estimated the information on the phone, and said simply: "It can be done, why are you calling me now?"

He asked curiously, "How did you find out?"

This matter was actually written by the public relations department of Yike. What's more interesting is that some people who were publicized clearly knew that it was wrong, but they silently accepted the two sums of money.

Ma Huateng did not answer this question: "Fang Zhuo, even with Yixin's various means, there are almost 4000 million users of Yixin."

"You have it, you have it, so why are you calling me?" Fang Zhuo wondered.

Ma Huateng was silent for two seconds, already inclined to deal with incoming letters, and said, "Your little trick has been shattered."

"Oh, so what? Do you need me to tell you about the number of users and active users of Yixin?" Fang Zhuo asked, "4000 million letters is amazing?"

As soon as he said this, Ma Huateng and Xu Chenye raised their eyebrows at the same time. Yixin has always kept the proportion of active users secret. If you know it, it can be used as an important reference.

Ma Huateng thought about it: "How much better than letters, our diversion speed has surpassed Yixin."

"Is Mr. Xu there? Does Mr. Xu want to hear it?" Fang Zhuo raised his voice.

Xu Chenye was thinking about how to reply, and finally pretended not to hear the question.

Fang Zhuo didn't hear any response, and said regretfully, "Forget it, Mr. Xu doesn't want to hear it, so let's not talk about it."

Xu Chenye had no choice but to say: "Tell me."

"Huh? Mr. Xu wants to hear it? Then I can't say it." Fang Zhuo laughed.

Xu Chenye wants to buy a plane ticket to Shanghai!Want to buy now!

Fang Zhuo stopped joking: "Pony, whatever you want to write, Yixin is just being himself."

He added: "Are you going to remove the read function? Then I will criticize your product next. Well, a failed product is too close to traffic and too far away from users."

Ma Huateng sneered and was about to hang up the phone, which was only expected.

"Pony, why do you think Laixin lags behind Yixin now?" Fang Zhuo asked again.

Ma Huateng returned to silence, intending to listen to the other party's opinion before hanging up the phone.

Fang Zhuo sighed: "This is because a gentleman changes his face, and his writing is rich, while a villain changes his face and obeys the monarch."

"With your various methods, can you still be called a gentleman?" Ma Huateng couldn't help but say, nothing else.

"That depends on who I compare with." Fang Zhuo said, "In the early years, Mr. Xu communicated with me on Zhihu, and people said that compared with you, I can be called pure and pure, and you can't hear the voice of the masses. ?"

At the beginning, it was Xu Chenye who communicated with Fang Zhuo on the issue of Penguin micro-innovation in Zhihu.

"Do you think Yi Xin will be stable?" Ma Huateng finally said.

Fang Zhuo joked with a smile: "Pony, this is not a matter of stability. When we make products, we must be able to accept opinions with an open mind. Why don't you come over and I will write a picture for you. You can take it home and think about it. Just write a... ..."

Before he finished speaking, the call was disconnected.

Fang Zhuo pinched the phone, guessing that the incoming letter might really want to remove its special functions.

If this is the case, only Ali on the market uses this read, but let alone, Ali's tonality is quite suitable.

He put down his phone, thinking about Pony and Penguins in the distance, and felt that CCTV's bidding performance this time might really be a peak.