novelslam Chapter 1183 Inflection Point (4k)
Chapter 1183 Inflection Point (4k)
Chapter 1183 Inflection Point (4k)
Yike's New Year's Eve party ended successfully.
Official Weibo accounts such as Yike, Yixin, and PPS did not take a break. In addition to posting New Year greetings to bid farewell to the old and welcome the New Year, they continued to repost clips of the party and release rehearsals and backstage highlights.
In the publicity these days, the highlights of the party have always been content that many people are willing to watch.
Yike Gala finally presented 27 programs, including 2 magic, 2 acrobatics and repertoire, 3 dances, and up to 20 songs. Of course, it can also be subdivided into solo, group, rock, singing, etc. dance, chorus...
Compared with the Spring Festival Gala, there are 11 songs over there.
This is due to the different positioning of the two sides. The Yike New Year's Eve party lacked programs such as cross talks, folk songs and dances, and children's songs and dances.
Someone commented before going to bed: In the past, the Spring Festival Gala was used as the background sound, but this year, while playing cards and watching the Yike Gala, this is the background music.
It seems that Yike's New Year's Eve party has found a subdivision track in the "New Year's background sound" competition - "New Year's background music", and more people still give high praise and extreme envy.
The question asked in Zhihu, "How do you evaluate the Yike New Year's Eve party on the evening of February 2?"
Some people in the industry have personal feelings: This is either a familiar face, or a famous song, or a combination of both. It is a classic show that is forced to hit people... How can others play with this?
In addition to 7 other categories of programs, 20 songs were dispatched including the Four Heavenly Kings, Wang Fei, Jay Chou, JJ Lin, Liang Jingru, Eason Chan, Stefanie Sun, Sandy Lam, Celine Dion, Richard, Whitney, Queen, etc. Many famous singers at home and abroad.
On a reunion day like the Spring Festival, artists with familiar faces on the screen will always appear more cordial. The selection logic of foreign programs also follows this, and it is more about songs than people, familiar melodies with stories or interactions priority.
Although the preparatory team of the Yike Gala has done a lot of excellent work such as adaptation, and also used "Rock You" to get a very high number of votes and love, but the end of the party, the most intuitive feeling of the industry is... luxurious line-up……
With such a star-studded lineup, why can't it be changed?
To be more straightforward, it’s okay to not change at all, just let them sing, let them dance, let them be on the same stage, and the audience will also feel happy!
As the general director of the show, Tang Peifeng personally went to Zhihu to answer questions, described his considerations and final arrangements for these days, and thanked the artists for their cooperation.
However, while his number of likes increased rapidly, there were also some sour comments.
"You entertainers, this Spring Festival Gala, I can do it myself!"
Tang Peifeng gave a positive mood: "You are so right! Hahahaha, good luck, good luck! Oh yes, we are not called the Spring Festival Gala, but the New Year's Eve party!"
A frank chief director, star-studded entertainers, an extraordinary New Year's Eve party...
And, the most concerning result.
This year's Spring Festival, the two giants, Yike and Penguin, fought against each other. On paper, they spent a total of 40 billion+ in a very short period of time. The money that was distributed to users alone exceeded 23 billion, which is really simple and rude.
If the input of various resources is added... Sure enough, the giants are fighting vigorously.
Even before the morning of the first day of the new year, the financial section of the portal website Sohu enthusiastically published an article to help the two giants calculate the economic accounts of this competition.
It is worth mentioning that Sohu has been very keen to report on the competition between Yike and Penguin in the past year.
"This year's Spring Festival Gala is a night of head-to-head confrontation between Penguin and Yike. After last year's 'training', everyone has been able to send and receive red envelopes very skillfully. I believe that after this year's 'collection training' next year, they will also be extremely proficient in collecting cards. "
"From the perspective of investment funds, Penguin is concentrating its strength, and Yike is more prosperous, but don't look at the sky-high price cooperation of the former for the Spring Festival Gala. In fact, the capital consumption of the two giants is almost the same."
"However, it should be noted that Penguin's net profit attributable to its mother this year is estimated at 100 billion, and its free cash flow may be around 130 billion. It has already spent 20 billion in just two or three months, while its opponent is made by Yi After deducting the traffic moat of the communication track, Penguin’s financial situation is at a disadvantage, and investment in a short period of time is not a problem, but in the long run, this may become a concern.”
"Penguin has an advantage over other companies' huge funds in past competitions, but a strong player has its own strong player. This time, the opponent, Yike Department, has more abundant funds."
"Judging from public opinion and user feedback, Penguin's letter has become a slot in this year's Spring Festival Gala, and the quality of the Spring Festival Gala is also average. This may be related to the fact that there are three general directors in this year's Spring Festival Gala. It is abnormal and easy. Ke's evening party was a big surprise, it basically fulfilled the content of the previous promotion, and the artists voted by users basically appeared on the stage."
"Looking back at the whole picture now, it is still correct for Penguin to cooperate with the Spring Festival Gala. If it puts the Spring Festival Gala on Yi Ke, it will definitely make the letter more passive. However, Yi Ke, who is aware of Penguin's offensive intentions, is determined to make a party. , which caught the penguins by surprise, and the level of the Spring Festival Gala is difficult to change according to the competition of the penguins."
"In the final analysis, the quality of Yike's gala was unexpected. From a personal point of view, Yike's original purpose may be to bear the pressure for Yixin's Spring Festival, but after tonight, Penguin is obviously the party that is under more pressure."
"Judging from the current user competition between Yixin and Letter, although both of them still have follow-up marketing and grabbing people, in our limited observation template, we may be able to draw a bold conclusion that the competition between these two software has already it's over."
"The data of the two companies this year will not be announced so soon. However, some of the data on the bright side, for example, Yixin's 'Five Blessings' accounts as high as 1238 million this time, is almost a sign that the victory is locked in advance."
"Then, the most important question is before us. Did the letter lose, did the penguin lose?"
"Our answer is that we have already lost more than half."
"To quote Mr. Fang, the mobile Internet is not a continuation, but a subversion. Penguin's changes in mobile IM software are shocking. It must correct its posture and start out as a challenger again."
"However, the letter revealed the defeat, and the strategy was hurting, but the 'Penguin' was cold-resistant, and lost most of it, but still had strength."
"Borrowing what Mr. Fang once said to Nokia, there is not much time left for Penguin."
"Oh yes, he said the same to Sony."
The editor-in-chief of Sohu's finance and economics eloquently described the perception from different angles, and there are many similar reports in the first place.
The two giants burned 40 billion yuan, potentially affecting changes in the market value of tens of billions of dollars, and may even be the winner in the future mobile era. People are very excited.
As usual, the General Administration will release the official ratings of the Spring Festival Gala in a few days, but according to preliminary statistics from different channels, the ratings of this year’s Spring Festival Gala have dropped significantly compared to last year’s 40%.
Is it because of the existence of Yike's New Year's Eve party?
In terms of quality itself, the quality of this year's Spring Festival Gala program is not outstanding, including Zhao Benshan's sketch "You at the Same Table" has received a lot of negative reviews, and the three chief directors in charge of different content cannot escape the responsibility.
But no matter what, the ratings of the Spring Festival Gala have indeed declined, and there is a risk of a 30% drop.
Correspondingly, this year's Anhui Provincial TV Station, which is the channel of the Yike Gala, has set a new high in its ratings, reaching 4.43%, which has ranked first in the local Spring Festival Gala in the past few years.
However, Anhui Provincial TV Station emphasized that this is not the Spring Festival Gala, but a "New Year's Eve Gala", euphemistically responding to the fact that this gala hits the CCTV Spring Festival Gala.
On February 2, only Guangdong Satellite TV and Anhui Satellite TV overlapped with CCTV in the local Spring Festival Gala in China, and other local stations still maintained their earlier or later broadcast times.
As for whether there is a problem with Anhui Satellite TV's way of communicating with PPS live broadcast this time... Anyway, the broadcast has already been broadcast, and the improvement of relevant regulations may require further research in light of the actual situation.
On February 2, the first day of the Lunar New Year, at 3 o'clock in the morning, CCTV still announced the results of this cooperation with its partner Penguin, with 120 billion interactions and a peak of 7.7 million times per minute.
Compared with the 106 billion and 7.5 million of Yike last year, these two figures have risen slightly. It still sounds amazing, and the publicity is still very good.
It's just that Penguin didn't make much fuss about this data, and Yike didn't panic.
Yike knew the real number of this statistical method last year. Last year, a total of 765 million people participated in the red envelope interaction within 4 hours, but the momentum seemed big. This year’s Penguin’s data may not be as high as last year’s.
Similarly, the growth range of the number of registered users of Letters in the four and a half hours should also be between 4 and 300 million, and the follow-up effect before the Lantern Festival will definitely be weaker than that of Yixin last year.
Because last year's Yixin received far less letters than this year's Yixin, this influence effect is destined to lower the data in this regard.
In addition, there is another problem. The spread of the Yixin Gala on the media platform is still going on, and the effectiveness of the "collection card" activity will remain until the Lantern Festival. It is not difficult to predict the trend of ebb and flow.
"The ninth time for the four heavenly kings to share the same stage!"
"The stars sing 'Friends'!"
"Queens Limited Edition "We Will Rock You"!"
"Gorgeous "Dunhuang Tiannv"!"
"Solos by Eason Chan, JJ Lin, Whitney and others!"
Yi Ke's individual programs were still spreading well on the first day of the new year. The word-of-mouth of yesterday's party continued to ferment as everyone woke up, further attracting many viewers.
Many people want to know what kind of trends are the overnight "Ka Ka, Ka Ka", "Let Jay Chou take the top if he doesn't live", "Four Heavenly Kings are assembled", and "New version of "Friends" ship".
On the first day of the new year, the second day, the third day of the new year, the drainage effect brought by the good word-of-mouth of the party lasted for three days before gradually weakening, which also helped the total number of users of Yixin break through an integer again.
From October last year to October last year, the total number of Yixin users exceeded 5000 million.
From October last year to the start of the blessing collection activities before the Spring Festival, the number was 5800 million.
From January 1 to February 24, relying on a systematic and comprehensive offensive, the total number of Yixin users exceeded 2 million, achieving another leapfrog growth.
It goes up once after the Spring Festival, and again after the Spring Festival.
Fang Zhuo saw the company's comprehensive analysis of the data on the night of the third year of junior high school. Yixin's 7000 million total active users reached a peak of 4500 million on the first day of the new year, setting a record high.
According to the company's forecast for its competitors, the total number of letter-mail users is currently around 4000 million, and the number of active users may be between 1000 million and 1500 million.
According to the current trend, Qi He and Zhang Xiaolong respectively said that Yixin Lantern Festival may be able to reach 8000 million prospects, and the number of active users can also be maintained at around 4000 million.
The former is almost twice the number of letters, and the latter is almost 2-3 times the number of letters.
The total number of users has laid the foundation for active users, and the growth of active users will further engulf more active users.
Zhang Xiaolong, who has always been low-key and cautious, couldn't help but express his opinion in the report: After this comprehensive activity, Yixin has reached the leading inflection point for incoming letters, and our users will increase, further expanding our advantages.
And Qi He, the president of YMS, analyzed more about the next trend: Penguin still has the trump card of QQ, but the product tonality has been established, and the entire communication market will be in a state where Yixin and QQ coexist, and there will be opportunities to further erode QQ in the future. market space.
On the fifth day of the Lunar New Year, Fang Zhuo held an online meeting at Yike 23, attended by executives from several Yike companies.
He informed everyone about Yixin's current data situation, and focused on praising the teams of Yixin, PPS and other companies, and gave generous rewards.
At the end of the meeting, Wang Xing, the president of Weibo, asked via mic: "President Fang, can these data be disclosed to the outside world?"
Fang Zhuo knew the elegant meaning when he heard the string song, thought for a few seconds, and replied: "Yes."
So, at 12:[-] noon on the fifth day of the fifth day, Weibo President Wang Xing updated his news. Unlike his usual trivial speech, this time the content was extremely concise.
——8000 million, the inflection point.
Liu Zonghong noticed Mr. Wang's movement immediately, and couldn't help but make a phone call to prepare for the boss's inquiry: "Mr. Wang, why did you write 8000 million to go up..."
It was clearly just over 7000 million, but after the meeting was over, 1000 million was added as soon as I turned around.
"Didn't you say that the Lantern Festival is expected to reach 8000 million? President Fang didn't go to Spain before the Lantern Festival? I will write it in advance, and I won't write it when the Lantern Festival comes." Wang Xing said his painstaking efforts.
Liu Zonghong: "..."
There is still a difference between hope and realization, but Mr. Wang has always been determined, and Mr. Fang will not say anything if he is afraid, at most he will joke in private.
Well, it seems good to show the boss how everyone is vibrating.
Liu Zonghong can imagine the significance of Yixin's data disclosure.
Sure enough, the head office of Penguin, who arrived early, was informed of the figures at the first time, fell silent at the first time, and immediately put forward a strategic reflection by the head of the company.
Yixin has reached an inflection point, and the penguin will have to abduct it if he doesn't follow him!
(End of this chapter)