Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Chapter 177 Dinglong Is Already A Gold-Lettered Signboard! ~ Please Subscribe!



Chapter 177 Dinglong Is Already A Gold-Lettered Signboard! ~ Please Subscribe!

"Haha! Thank you Xing Xing! Why did you agree so easily this time?" Han Xiao asked with a smile.

Zou Xingxing said: "Mr. Han, you have successfully launched three food and beverage brands. I use all three brands. Overall, they are very good products.

"I can't live without these products now."

"So, I have confidence in your new herbal tea. Because, you have made me have confidence in you!"

Han Xiao said with a smile: "Thank you then. The endorsement fee for this herbal tea will also increase for you, 2 million, for one year of endorsement!"

After getting Zou Xingxing to be the spokesperson, Han Xiao immediately asked Dinglong's marketing center to shoot an advertisement for Golden Throat Herbal Tea.

The idea is as follows:

Zou Xingxing ate hot pot with his friends, ate a lot of meat, and then he felt a little uncomfortable in his throat and got angry.

He opened his mouth and said "hoo", and fire came out of his mouth.

Immediately next to him, a beautiful woman (Zhao Yazi) handed him a can of Golden Throat herbal tea and said, "Drink this and get rid of the fire!"

Zou Xingxing took it in his hand and drank it in one gulp, the cool breath of Ridao spread all over the mouth, throat, and stomach in an instant.

He nodded: "Hey! It really works!"

Zou Xingxing and Zhao Yazi together: "If you are afraid of getting angry, drink a golden voice!"

Then the brand name logo is displayed, and the effect of the herbal tea drink is displayed below: refreshing, refreshing, and sweet! Solve the problem of throat irritation!

After Han Xiao finished watching the ad, he said with a smile: "The filming is quite good!"

"However, I think! Has the food and beverage produced by Dinglong left a deep impact on consumers?"

"After the success of Shile Ham Sausage, Xiangshifu Instant Noodles, and Jianlibao Beverage has been deeply rooted in the hearts of the people, our Dinglong will give consumers such a feeling: all the products we produce are of very high quality!"

"My suggestion is: Can you add 'another heavy drink created by Dinglong Group, drink it at ease, and wish you health!'

Anna smiled and nodded: "This idea is very good! Dinglong Group is indeed a golden brand now!"

"Then I'll let someone add this sentence!"

Han Xiao thought for a while and said: "We must make the slogan of drinking Golden Throat if you are afraid of getting angry louder, and form a fixed thinking pattern in the hearts of consumers: Quhuo and Golden Throat herbal tea are combined together! "

Anna said with a smile: "It's easy to do, as long as the TV commercials are bombarded indiscriminately, and 3 commercials are placed in the prime time of Xiangjiang TV Station every day, the whole Xiangjiang people will remember this information.

Han Xiao nodded: "Well! Let's follow the old rules! The first stage is to invest in Xiangjiang TV for a month, 20 times a day!"

Anna smiled and said: "Mr. Han, in the past, Brother Company's advertisements were all free of charge, and they were all broadcast for free. However, in this way, a lot of prime advertising time of Xiangjiang TV Station will be taken up, which is not good for Xiangjiang TV Station , will reduce their income. In turn, the income of TV station employees will also be reduced. Those employees have complaints."

Han Xiao really didn't know much about this.

After all, small matters such as advertising are all done by the people below.

Han Xiao said: "Although it is a group enterprise, everyone still calculates performance and profit separately. Free of charge is definitely not enough. In the future, Dinglong's food and beverage enterprises will still advertise in the group's newspapers and TV media. According to market rules, you must pay!"

Anna smiled and nodded: "That's right! A modern enterprise must have a fair and reasonable system."

Advertisements for Golden Throat Herbal Tea began to run on Xiangjiang TV.

Because Zou Xingxing and Zhao Yazi endorsed again, this advertisement immediately attracted the attention of many Xiangjiang residents.

"Ah! Xingxing and Yazi have collaborated in a new advertisement again?"

"I'm going! Herbal tea is out of cans? This is really fresh."

"Isn't herbal tea brewed and sold right away? I haven't heard anyone say that herbal tea can also be made into beverages.

"That's right, I think it's a little unreliable! Sealed in a can, can its efficacy be guaranteed?"

"This Golden Throat Herbal Tea is produced by Dinglong Group! I think that as long as it is a product produced by Dinglong, the quality is guaranteed!"

"Oh! Is the Golden Throat Herbal Tea made by Dinglong? Then I have to give it a try. Recently, my throat always feels uncomfortable. I just want to see a doctor."

"I often drink herbal tea, can this thing really cure the fire?"

"Theoretically, it should be like this, after all, the various medicinal materials in herbal tea are for clearing heat and removing fire.

Amid people's discussions, Golden Throat Herbal Tea began to be sold in major supermarkets and shops in Xiangjiang.

The speed of its distribution is quite fast.

This has aroused the vigilance of some local herbal tea shops in Xiangjiang.

There are quite a few herbal tea shops in Xiangjiang that make herbal tea for sale every day, and their business is quite good.

Now, Dinglong has actually made herbal tea into canned beverages and sold them in the market?

This is bound to affect their business.

Leishen Chuntang, the young owner Li Yupeng noticed this herbal tea product on the night when the Golden Throat Herbal Tea was advertised.

Because, Li Yupeng also prefers to watch the programs of Xiangjiang TV Station!

"It's ridiculous! They turned herbal tea into a canned drink?" Li Yupeng smiled and shook his head, and said to his wife.

300 His wife said, "Ah! Isn't that a threat to us?"

Li Yupeng was quite disdainful: "There are secret recipes for herbal tea! It doesn't mean that anyone can make delicious herbal tea that is good for your health!"

"Like our Thunder God Spring Herbal Tea, it was more than a hundred years ago, and the ancestors did not know how long it took to concoct such a good tea!"

"They don't have a secret recipe, what do they use to make tea?"

His wife said: "Husband, don't underestimate your opponents too much. You have to know that the Jianlibao launched by Dinglong before became a big hit! They beat Coke to the ground.

Li Yupeng said with a smile: "Drinks like Coca-Cola don't have any secret recipes, but we have inherited secret recipes!"

"Haha! Their Jianlibao can be a big success, but herbal tea is definitely not!"

"No one can make a good herbal tea without a secret recipe!"

"I dare say that their herbal tea must be a bait!"

"Also, even if they get a secret recipe for herbal tea and make a barely drinkable herbal tea, but they want to turn it into a drink, they can't do it!"

"Because, everyone knows that boiled herbal tea cannot be kept for too long. The taste and quality will change if it is too long."

Li Yupeng speaks confidently. .


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