Chapter 521
Chapter 521
In the market of more than ten important provinces, this state has appeared to varying degrees in the concentrated urban area of electrical appliances. In fact, large manufacturers are not afraid of this competition at all, and the price can be stabilized.
The first thing that couldn't hold up was some small assembly workshops. They smashed all their money in. Seeing that the market direction was wrong, they wanted to sell their stop loss at the first time.
As long as one person starts doing this, it will form a chain effect and cause an avalanche in the market. As long as users hear that someone has bought the same product at a low price, they will doubt the value of this kind of product.
In the afternoon, the situation was even worse. Several Golden Leopard counters could not be sold completely. There were a lot of visitors and few buyers. After turning to several counters, the impulse to buy was almost dissipated. Either buy a cheap one or wait and see. After all, it was a big deal.
Zhu Lidong noticed the changes in the market for the first time and called several dealers. The feedback made him flustered.
After thinking about it, I'd better report to Lu Feng. The market situation and make him feel that it's over.
Lu Feng made himself a cup of tea. This afternoon was a half day holiday. A VCD was put in his office, playing the Cantonese version of Mr. zombie. Although the film was made in 85, it was still enjoyed by people watching it.
Zhang Fengxia also sat on the sofa and watched intently. Feng Zhiyao sat by the window and stared.
The phone on the desk rang. Zhang Fengxia was so clever that she turned her head and asked, "who? I'm scared to death."
Lu Feng answered the phone and asked, "who is it?"
"Mr. Lu, it's me. There are big fluctuations in the market. Some time ago, I noticed an increase in piracy. Today, it broke out completely. Dealers reported that the prices of many products were very low, resulting in a sharp drop in our sales!" Zhu Lidong said eagerly.
"Oh, I see!" Lu Feng asked, "is there anything else? I'll watch a movie."
"Mr. Lu, I can feel that the market competition is very fierce. Should we step back? Many dealers call me and ask us to crack down on piracy, otherwise they can't sell it."
"Piracy can't be cured. Don't reduce the price. If you sell less, you can sell it slowly. It will be good after a while." Lu Feng's voice showed indifference and said, "don't worry about getting angry. It's useless. It's safe. The factory has reduced production. Don't be afraid!"
Zhu Lidong noticed Lu Feng's indifference. If he wanted to feel no problem, it would be no problem. After briefly talking about the situation, he hung up the phone.
Then call the dealer and tell him directly. Mr. Lu said don't reduce the price, don't panic and be afraid of a ball!
Since the last incident, the dealer's trust in Zhu Lidong is not so good, but especially for Lu Feng, which is that Lu Feng inadvertently cut Zhu Lidong's authority in the marketing department.
With the darkness, today is the first time that Golden Leopard has not been sold out since it was listed. This state makes many people feel uneasy, but some people still have fantasies that tomorrow will be good. Tomorrow is the weekend, and more people who plan to buy VCD will spare time.
The next day, panic began to appear in the market. Led by young entrepreneurs, he was afraid to purchase. He thought he could sell 100 machines in two or three days, but none of them were sold yesterday.
Some companies that can't afford it begin to reduce prices, and major manufacturers are still crazy in production. Even President Zheng and Li Quanliang feel that there are too many stocks in the market and are ready to stop production at any time.
There are too many product spillovers to be digested by the market. Piling up in the warehouse will press a lot of cash flow. Big manufacturers have felt something wrong, but small and medium-sized manufacturers have not felt the crisis.
And there are more people who are slow witted to enter this industry. The main boards secretly transported out of the factory and wholesale abroad, emerging from various channels, are crazy flowing into the hands of some small workshops and bastards.
These people believe that the current VCD outlet is like the smuggled TV set in those years. It will only make crazy profits and always have a market.
This force pushes the market forward. No matter how hard the brake is pressed, it can't stop.
The news of the sharp decline in the sales of Golden Leopard VCD was quickly concerned by various media and began writing for another day. The middle-aged man in the newspaper sighed at the headline and said to the young man next to him, "you see, there was a shrine yesterday."
The young man took a look and burst into laughter. The title was: Golden Leopard VCD sales plummeted and Lu Feng fell to the altar.
There was laughter at the scene, and everyone lamented that the newspaper's work was stable. Such a life fluctuated. Today, it flew to heaven, and tomorrow, it will fall down.
At night, the dinner is still hot, but many people begin to hesitate. People who decided to invest in VCD a few days ago dare not go in now.
"Golden Leopard heard that it doesn't produce? President Liang, you said you were always good brothers with Lu. Call and ask."
"Yes, you always said to call President Lu. It's been a few days and haven't come yet?"
"It can't be said to buy your materials, and then the market is not good and can't sell them."
Liang LIGO looked embarrassed, quickly picked up his glass and said, "everyone, be quiet. There are too many people doing VCD now. The market will eliminate some junk products, and then it's OK. Our PCB board is my good brother's supplier. The quality is absolutely no problem. I tell you, the price has risen sharply these days."
"I think the price will fall over time. Buy a batch and go back to tun. At that time, there will be a VCD Market and make a lot of money. This product is driven by the future, you know."
The mood at the scene was somewhat unstable, but we still chose to believe it.
Liang Ligao didn't take a picture with Lu Feng, but he fooled a lot with Lu Feng's name. He made a lot of money during this period.
Early the next morning, an announcement letter from Jiafeng Electronics was published in several newspapers and media, requiring the enterprises that have infringed the patent right to immediately stop the infringement and further take legal proceedings.
In the morning, the lawyer team took all 19 manufacturers such as jinbanbao, Quanbao, zhenjinbao and Ganbao to the court to stop the infringement, and put forward different compensation amounts for different manufacturers, with a total claim amount of 160 million.
As soon as the news came out, various media called Jiafeng electronics and wanted to interview. Zhu Lidong and Zhang Fengxia were interviewed in both places, saying that piracy has seriously damaged the interests of the company and will sue to the end. I believe in the law!
At the same time, the interview suggested that behind these manufacturers is not the support of small enterprises, but the malicious competition carried out by some large companies. A commercial secret war has formed a storm in the reporter's mind.
Today, the army of piracy has completely attacked. The price of Golden Leopard VCD remains unchanged. The data fed back by dealers shows that the sales volume has plummeted by 80%. Yesterday, only more than 5000 units were sold, and they are still falling!
When President Zheng came to the company early, he was as excited as a child. After reading the newspaper, he enjoyed porridge. After waiting for so many years, it was finally his turn.
"Call President Lu and comfort him!" President Zheng joked with a smile, picked up the phone and called Lu Feng: "Hello, President Lu?"
"It's me. What's the matter?" Lu Feng asked.
"I, your brother!" Zheng sighed and comforted, "I've read the newspaper too. Now domestic piracy is really fierce, but in business, there are profits and losses. I'm also sorry for you. Tell my brother if there's any difficulty."
"It's OK. Why did you think of calling me?" Lu Feng asked blandly.
"I'm not sad. I fell down and got up. Piracy is really hateful, but I really can't help it. Even if you sue, it's useless. Now the law can't control this piece. Don't you think so?"
"Those people are not just things? They are worse than pigs and dogs. Mr. Zheng, do you think I scold right?" Lu Feng asked.
"Right, right!"
"Those people should go out and be killed by a car, choke on their dinner, their wife derailed, the train derailed, and the alien meteorite fell on the earth. They should also kill these bastards first." Lu Feng scolded fiercely.
President Zheng couldn't stand being scolded and took a deep breath: "President Lu, it's difficult for everyone. There's no need to scold so hard. I can understand you. Can you resist it now? If you can't bear to talk to your brother, just say hello."
Lu Feng smashed his mouth and said tentatively, "the money is almost burned out. I really can't carry it. In this situation, financing is impossible. Worry!"
"If you don't do this, I'll help you. If you can't carry it, you'll apply for bankruptcy and reorganization. I'll enter the site with funds. The key is to let Jiafeng electronics live. It's your hard work!" Mr. Zheng regretted.
Lu Feng is happy to hear this. Can't he stand it?
"OK, you are really my good brother. When it comes to character, I will hold you tight first even if others bid higher." Lu Feng said.
"You should be a brother."
"Then I'll hang up. Finally, the mother of pirated products!" Lu Feng said and hung up the phone.
President Zheng listened to the blind voice on the phone and froze on the spot. He smashed the phone on the table and shouted, "go to NIMA, arrogant. After a while, you don't even have the qualification to talk to me on the phone!"
Both sides went crazy in the market, media and court. Both sides resisted very hard. He Jiale couldn't carry it first. As soon as Jiafeng electronics fell, half of his industrial park was destroyed, involving nearly 20000 employees.
He couldn't bear the loss. He thought about it. He called Lu Feng to ask if he could stop. The two sides mediated and gave way to each other.
Now the court is also a headache facing the lawsuit of Jiafeng electronics. Many defendants have local jurisdiction. Some factories have just been established recently, which has also driven a number of jobs.
Reconciliation can maximize the interests of he Jiale.
"Hello? Lu Feng?" he Jiale asked, "where are you now? If you're here, let's have dinner together in the evening?"
"I'm in Suzhou. What's the matter?" Lu Feng asked.
"It's just going to the court to sue for piracy. Can we mediate privately? There are many enterprises involved. We value harmony and make money with harmony. Do you think we can do this?"
Of course, Lu Feng knew what he Jiale was thinking and mused, "they want my life!"
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