novelslam Chapter 572 What We Do Is Not Mobile Phones, But Ecology
Chapter 572 What We Do Is Not Mobile Phones, But Ecology
Zhongdu.
Rice Technology Headquarters.
now.
Rebus and the other founders and senior executives of the company were filled with excitement as they looked at the decreasing numbers in the background.
Because this number represents 50,000 rice M1 units, how many units are left.
"1,000 units of Rice M1 were sold in less than 5 seconds.
In 30 seconds, more than 10,000 rice M1 units were sold.
In less than 1 minute, there are 50,000 rice M1 units, and there are still 20,000 units left.
Less than 3 minutes later, the number returns to zero.
As soon as the number reached zero, cheers erupted in the conference room.
"Mr. Lei, we succeeded! We succeeded!"
"The first batch of 50,000 rice M1 units were sold out within 3 minutes, which definitely created a historical record!"
People at the scene were very excited.
Two months ago, on August 16, Yinmi's three-piece suit was officially released.
However, due to Future Group's acquisition of Marvel, the effect of the press conference was greatly reduced.
Because everyone is paying attention to Future Group's acquisition of Marvel, only a few people are focusing on the rice three-piece suit.
The unfavorable start at that time cast a shadow over many senior executives of the rice company, thinking it was a bad sign.
Subsequently.
Rebus immediately made the decision and increased investment in publicity, which attracted everyone's attention and caused a stir.
With its ultimate cost-effectiveness, there has been a lot of discussion about the rice M1 in the past two months, and many consumers have expressed their expectations for the rice M1.
only!
After all, Dami Technology is a company that has just been established, and it is also the first time it has set foot in the field of smartphones. It is a new brand with no reputation at all. No one is sure whether users will buy it.
The first batch of 50,000 units was also a conservative decision made under such uncertain circumstances.
after all.
If the market doesn't buy it and M1 produces too much rice and cannot sell it, and there is a backlog in hand, then the newly established Rice Technology may file for bankruptcy immediately.
We will first release 50,000 units to test the waters and see how the market responds to the Mi M1.
If the response is good, then production will be at full capacity.
If the response is not good, you won’t lose too much.
But today, now.
The first batch of 50,000 rice M1 units was sold out in less than 3 minutes.
This result... really exceeded all of their expectations, including Rebus.
This is too crazy!
In their previous prediction, if they could sell 10,000 units in 24 hours, it would be considered a success.
result!
The goal they initially set was achieved in just half a minute.
Success!
Their rice phone is a success!
Famous overnight!
After the joy, everyone calmed down and looked at Rebus, waiting for Rebus' next instructions.
Rebus glanced at everyone present and immediately issued an order.
"First, notify Futukang and ask them to increase their horsepower to assemble the M1. Within a week, I will see 100,000 M1s.||!"
"Second, we made an announcement to the public. Since production capacity is a gradual climbing process and cannot meet the needs of all users immediately, we would like to apologize to the first batch of users who were unable to snap up the M1."
"Third, the rush purchase date for the second batch of 50,000 M1 units is announced one week later, that is, October 27. The second batch of rush purchases is still online, but with an additional reservation process, only users who have made a reservation first , are eligible to snap up the second batch of M1.”
Rebus quickly issued three orders.
Regarding the first two items, no one has any doubts.
Just the third one...
"Mr. Lei, make an appointment first. Will it be too much for users?" a senior executive asked doubtfully.
Rebus said: "Although the extra step of making an appointment makes users do a useless job, I hope you understand that what Dami Technology wants to do is not just mobile phones, but an ecological chain and an ecology!"
"The first step to build an ecological chain is to have loyal users. This loyal user does not mean that those who have bought our rice phones are loyal users."
"Now, it is the first stage for us to build an ecological chain, using hardware (mobile phones) to occupy the market and form a market foundation - tens of millions of fans and hundreds of millions of ideas.
"There is one more reservation step. Users who want to buy Rice M1 must first register a Rice account on our official website. Once they have an account, they also have a Rice phone, which connects users to Rice through their phones and through fans. Culture connects people.”
"Miyou + mobile phone is the first step for us to build an ecological chain."
"The next step is to build an ecological chain with mobile phones as the core."
"With rice phones as the core and foundation, we will continue to expand our product range outwards and form an ecological chain focusing on 'mobile phone peripherals, smart hardware, and daily consumables.' In this process, we, rice, must, on the one hand, through high-quality products from ecological chain enterprises Continue to attract new users, complete the connection between [people and things], and then complete the connection between people without using middlemen.
After listening to Rebus's explanation, everyone suddenly understood and lamented Rebus's far-sightedness and far-reaching layout.
Subsequently.
Senior officials took orders and began to take action.
Of course.
The most important thing at the moment is to urge Foxconn to speed up the production of Rice M1.
50,000 units of Rice M1 were sold out within 3 minutes, giving the owners of the rice company enough confidence.
The ultimate cost-effective strategy they formulated is very successful.
This first battle was fought beautifully.
at the same time.
They know it too.
The company must increase production capacity as soon as possible and start the second round of rush buying while the iron is hot.
Otherwise, clothes.
If users are made to wait for a long time, expectations will turn into complaints. In the end, users who will become impatient will choose other brands of mobile phones.
For users.
Rice mobile phones are indeed synonymous with cost-effectiveness. Even BYAT mobile phones, which were the first to take the cost-effective route, have to be defeated in this area.
But you can’t keep saying it’s out of stock and let us users wait for a year and a half, right?
Your rice company clearly knows that rice phones are very popular, but they still don't produce more, saying they are out of stock every time.
Do you really treat users as fools and monkeys?
Once the goodwill is gone, it will be extremely difficult to get it back. .